About Josh
Josh Krichefski is President, EMEA at PMG, where he leads business growth and the expansion of PMG’s capabilities across the region. His expertise spans media, marketing, and technology. Previously, he served as CEO of GroupM EMEA and as President of the IPA from 2023 to 2025. His current focus includes how AI is changing the customer journey and how brands can respond, from discovery through purchase and loyalty. He is also an advocate for workplace mental health and wellbeing.
Expertise
- Business Strategy
- Growth Strategy
- Media Strategy
- Marketing Technology
- AI in Marketing
- Workplace Wellbeing
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