About Mike
Mike Treon is Head of Video at PMG, where he leads video strategy and works across programmatic advertising, audience identity and targeting, and advertising technology. He brings 20 years of experience in programmatic to the challenge of connecting media, data, and technology. His current focus is how AI can improve planning, buying, and measurement through shared business context and coordinated workflows. He also works with publishers and technology partners on developments in media and advertising technology.
Expertise
- CTV
- Video Advertising
- Programmatic Advertising
- Advertising Technology
- Audience Targeting
- Media Buying
- AI in Marketing
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