This website uses cookies to ensure you get the best possible experience. See our Cookies Policy.

PMG Digital Made for Humans

3 Gmail Ads Tips For Newbies

2 MINUTE READ | October 13, 2016

3 Gmail Ads Tips For Newbies

Holiday season is just around the corner. At this time of year the most successful brands in the world are looking to reach new customers, more efficiently, across various platforms.

If Gmail Ads (aka Google Sponsored Promotions or GSPs) are in your arsenal this season and you’re a newbie, be sure to double check the following points before releasing the hounds.

 Add the Ghost Gmail Placement

AdWords isn’t always as intuitive as one might think. Whether you’re targeting a keyword list or going after in-market audiences, you’ll need to add a specific placement to ensure your ads only target Gmail users – and not also large pockets of the greater display network.

  1. At the AdGroup level, add a placement named to restrict targeting to Gmail only

  2. Don’t forget to Save your changes

  3. Repeat for all AdGroups

Gmail Ghost Segment Addition 1

Automate Your Way To Happiness

Sometimes promotions officially start at midnight. If you live in an awkward timezone, they might start at 3AM for you. Save yourself some valuable Q4 sleep and schedule your ads to go live when you need them to. Here’s how:

  1. Again at the AdGroup level, select the Automate dropdown

  2. Choose “Enable AdGroups When…”

  3. Navigate to the Frequency options and set your rules for dates and times of activation

  4. Under the Automate dropdown, there is the option to Choose “Pause AdGroups when…”

Enable When Automation

Look After Your Own in the Auctions

It’s easy to get carried away when setting up a keyword targeting for a conquesting strategy. One naturally wants to add as many competitor keywords as possible in an effort to garner maximum scale.

But before doing so, it’s important to not only consider the brand you are promoting but also it’s sister and parent companies – some of which may play in the same space in terms of core service offering. Including these brand keywords poses a possible conflict of interest and may end up eroding the overarching corporation’s marketing objectives.

Stay in touch

Bringing news to you

Subscribe to our newsletter

Err on the side of caution and focus wholeheartedly on conquesting the true competition.

Posted by: Kyle Knox

Related Content

thumbnail image

Get Informed

PMG Pioneers Programmatic Linear TV Buying

2 MINUTES READ | November 4, 2021

thumbnail image

Get Insights

Alli Insights: Optimizing Holiday Retail Advertising

3 MINUTES READ | October 20, 2021

thumbnail image

Get Informed

Preparing for Streaming’s Growth & The Future of TV Buying

7 MINUTES READ | December 11, 2020

thumbnail image

Get Informed

PMG Named to AdExchanger’s 2020 Programmatic Power Player List

1 MINUTE READ | December 11, 2020

thumbnail image

Get Informed

Shared Lessons for Linear TV and AVOD

1 MINUTE READ | July 15, 2020

thumbnail image

Get Informed

SPO Can Lead to Unintended Consequences

2 MINUTES READ | July 3, 2020

thumbnail image

Get Informed

In-Game Advertising Grows Up

1 MINUTE READ | June 23, 2020

thumbnail image

Get Informed

The Programmatic Promise

2 MINUTES READ | May 22, 2020

thumbnail image

Get Informed

Amazon Ad Business Booming, Despite Declining Prices

1 MINUTE READ | May 21, 2020

thumbnail image

Get Informed

The Potential Return to Context Targeting

2 MINUTES READ | April 24, 2020