This website uses cookies to ensure you get the best possible experience. See our Cookies Policy.

PMG Digital Made for Humans

3 Phrases to Change in Agency Language

1 MINUTE READ | May 13, 2015

3 Phrases to Change in Agency Language

I had the fortunate opportunity to join the iMedia Agency Summit last week in beautiful Los Angeles.  The Sunday format of the conference is valuable, eliminating any sellers.  Sitting in a room exclusively with agency professionals, it was interesting to hear the various perspectives from 3 person shops all the way up to the large holding companies.

Through the discussion, three adjustments to our general terminology and thought process surfaced:

There were lots of conversations around the commoditization vs. the value agencies provide.  Rather than providing a price sheet, we should be looking at a value sheet and communicating the value that the service brings to the table.

Case studies are submitted to the academic community.  Putting these together, we are essentially demonstrating the business outcomes of specific ideas, strategies or executions.  Business outcomes are more closely tied to a business case or justification to execute.

Insights meet inbox

Sign up for weekly articles & resources.

We are not just spending money.  We are making an investment.  We are investing in the opportunity that the media, technology, service affords us.


Posted by Dayle Magill

Related Content

Get Informed

SXSW and the Challenge of Technical Sessions

3 MINUTES READ | March 27, 2017

Get Informed

Be Prepared

5 MINUTES READ | January 20, 2017

thumbnail image

Get Informed

How to Calculate Impression Share

3 MINUTES READ | November 9, 2016

Get Informed

Surviving Holiday 2016

4 MINUTES READ | October 11, 2016

Get Inspired

Mitigating Brand Risk During a Global Issue - Be "Ad-Quiet"

3 MINUTES READ | August 3, 2016

Get Informed

Geo-Targeting Your Campaigns: The Why and How

3 MINUTES READ | July 21, 2015

Get Informed

Moving to a New Demographic Target

4 MINUTES READ | March 27, 2015

thumbnail image

Get Informed

2015 Must-Attend Digital Conferences

4 MINUTES READ | March 16, 2015

ALL POSTS