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The Drum Names PMG As Finalist in Annual Search Awards Competition

2 MINUTE READ | May 4, 2016

The Drum Names PMG As Finalist in Annual Search Awards Competition

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David Gong

With PMG since 2012, David Gong has led marketing initiatives at PMG, drawing on his past experience at agencies, publishers, and industry partners.

The Drum recently nominated PMG as a finalist in its annual Search Awards competition. The agency is recognized in the category of “Best Use of Technology in a Search Campaign.” The honor was given for the agency’s work in developing and using algorithms to drive efficiency in mobile SEM campaigns.

Anyone who’s worked directly in paid search post-Enhanced Campaigns understands the difficulty of juggling mobile-specific bids with base bids that affect profitability on other devices. PMG turned to technology to solve that problem. The solution developed not only accurately adjusts mobile bid modifiers at the same time as base bids, but it does so in a way to maximize transaction volume while improving cost efficiency. With PMG’s custom solution, mobile search is no longer a black box, but rather a growth area that can be fine-tuned with exact controls.

Judge Simon Vaughan from Direct Line Group said: “This year’s entrants to the Drum Search Awards were all of a high caliber which made the judging very tricky at times. It’s really good to see such a wide variety of entries and some really creative and innovative uses of search.”

Winners will be revealed and the trophies handed out at the awards on June 8th in London.

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The Drum Search Awards brings together individuals and companies at the forefront of search and provides the perfect opportunity for those entering to prove they are the best at what they do. The judges nominate entries that show clear strategic thinking, innovation, effectiveness, and tangible results. The Drum is a global media platform and the biggest, marketing website in Europe.

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