Understand how to maximize complicated ad tech investments by utilizing agency partners specializing in “gap technology.”
About the author
Dustin Engel leads the Data Activation Group at PMG, which is comprised of the Analytics & Decision Sciences Team and the Programmatic Buying Team. He has over 17 years of experience ranging from ad technology to agency and client side marketing leadership. Dustin led the Western US and strategy team for a division of Aegis/Dentsu and was the Chief Marketing and Strategy Officer for Clearsaleing, the first attribution platform company to be acquired by a global public company (eBay).