This website uses cookies to ensure you get the best possible experience. See our Cookies Policy.

PMG Digital Made for Humans

Case Study: Helping A Global Beauty Brand Target New and Dynamic Users in Real-Time

1 MINUTE READ | March 8, 2017

Case Study: Helping A Global Beauty Brand Target New and Dynamic Users in Real-Time

Data has become the foundation upon which to build marketing campaigns that truly resonate with consumers across the buying spectrum. But it’s not just about the amount of data marketers have at their disposal—it’s about how it’s segmented, activated and analyzed that determines if the right customer is being reached.

MediaMath case study

Our team worked with a global beauty brand that wanted to better target category and product pages to deliver ads to high-affinity audiences in optimized and personalized ways. They were limited by pixel constraints on their site, which prevented more granular targeting with specific messaging aligned with pages that users were visiting often.

PMG partnered with MediaMath, tapping into the Adaptive Segments product within the technology company’s data management platform to construct audience profiles that allowed the agency to target new and dynamic users in real-time. The team would use data layer segmentation to develop custom audiences in order to reach users based on their on-site content consumption and throughout all stages of the purchase path.

Stay in touch

Bringing news to you

Subscribe to our newsletter

To learn more about the solution PMG and MediaMath developed for our client and to see the results achieved, read the full case study here.


Posted by David Gong

Related Content

thumbnail image

Get Informed

PMG Pioneers Programmatic Linear TV Buying

2 MINUTES READ | November 4, 2021

thumbnail image

Get Informed

Shared Lessons for Linear TV and AVOD

1 MINUTE READ | July 15, 2020

Get Informed

SPO Can Lead to Unintended Consequences

2 MINUTES READ | July 3, 2020

Get Informed

In-Game Advertising Grows Up

1 MINUTE READ | June 23, 2020

thumbnail image

Get Informed

The Programmatic Promise

2 MINUTES READ | May 22, 2020

Get Informed

Amazon Ad Business Booming, Despite Declining Prices

1 MINUTE READ | May 21, 2020

Get Informed

The Potential Return to Context Targeting

2 MINUTES READ | April 24, 2020

ALL POSTS