This website uses cookies to ensure you get the best possible experience. See our Cookies Policy.

PMG Digital Made for Humans

Data Driving Smarter Ads on the Dumb Box

1 MINUTE READ | May 18, 2020

Data Driving Smarter Ads on the Dumb Box

PMG’s Katie Anderson recently sat down for a virtual chat with Digiday’s Tim Peterson during its Future of TV Summit LIVE event to talk about how advertisers are incorporating data in their TV campaigns. In a session titled “Smarter Ads on the Dumb Box,” Katie walked Tim and the audience through how digital advertising’s data-driven and audience-based approach is overtaking how people buy TV and streaming video.

According to Anderson, the shift in consumer preferences on how they want to interact with brands online, such as the social feed and native ads, allows companies to integrate themselves in ways that support media consumption habits, instead of disrupting them, and connected TV is an extension of that.

She also touched on how the recent consolidation of the supply side of the business, from the perspective of content and tech, means buyers have access to more unique data sets and thus are able to make more efficient buys.

Insights meet inbox

Sign up for weekly articles & resources.

For the full video recording of the session along with other discussions from the event, visit Digiday.com.


Posted by David Gong

Related Content

thumbnail image

Get Informed

Video and Streaming Take Center Stage at 2021 IAB NewFronts

6 MINUTES READ | May 14, 2021

Get Informed

The Year of Streaming, and the Decline of Communal Experiences

7 MINUTES READ | March 17, 2021

Get Informed

Oprah Interview Turns Cultural Moment

3 MINUTES READ | March 9, 2021

thumbnail image

Get Informed

Hindsight 2020 & Looking Ahead to 2021

8 MINUTES READ | December 16, 2020

Get Informed

Preparing for Streaming’s Growth & The Future of TV Buying

7 MINUTES READ | December 11, 2020

Get Informed

Athleta Honors Women Everywhere in New Post-Election Ad Campaign

2 MINUTES READ | November 10, 2020

All POST