1 MINUTE READ | December 5, 2019
Game On: How Brands Can Log Into a Diverse Multi-Billion Dollar Industry
Abby is PMG’s senior managing editor, where she leads the company’s editorial program and manages the PMG Blog and Insights Hub. As a writer, editor, and marketing communications strategist with nearly a decade of experience, Abby's work in showcasing PMG’s unique expertise through POVs, research reports, and thought leadership regularly informs business strategy and media investments for some of the most iconic brands in the world. Named among the AAF Dallas 32 Under 32, her expertise in advertising, media strategy, and consumer trends has been featured in Ad Age, Business Insider, and Digiday.
Because of this, gaming has exploded into a lucrative, multi-billion dollar industry —from merchandising to software and sponsorship opportunities— but the same nuances that make gaming culture remarkably unique are also the first hurdles for brands to overcome.
Download Game On to unlock the secrets of gaming culture to take your marketing strategy to the next level.
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