PMG Digital Made for Humans

Kohler Partners with Flamingo Estate and PMG to Inspire Designing with the Colors of Nature

3 MINUTE READ | May 8, 2024

Kohler Partners with Flamingo Estate and PMG to Inspire Designing with the Colors of Nature

Kohler Partners with Flamingo Estate and PMG to Inspire Designing with the Colors of Nature

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PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses business strategy and transformation, creative, media, and insights, along with our proprietary marketing intelligence platform Alli, to deliver Digital Made for Humans™. With offices in New York, London, Dallas/Fort Worth, Austin, Atlanta, and Cleveland, our team is made up of over 900+ employees globally, and our work for brands like Apple, Nike, Best Western Hotels & Resorts, Gap Inc., Kohler, Momentive, Sephora, and Shake Shack has received top industry recognitions including Cannes Lions and Adweek Media Plan of the Year.

Kohler Co., global leader in kitchen and bath design, launches an artistic and integrated campaign in partnership with Flamingo Estate to introduce three vibrant green heritage colors available exclusively on popular modern-day product designs.

Kohler is expanding its Heritage Colors Collection with Fresh Green, Aspen Green, and Teal. The specific greens were thoughtfully curated from the iconic Kohler archives because of their connection to nature and wellbeing, as well as their diverse design sensibilities serving as stylish, bold accents or neutral complements. 

Flamingo Estate is a luxury lifestyle brand and charismatic property in the hills of Los Angeles. It’s owned and cultivated by Richard Christiansen, who takes pride in harvesting on his property and drawing from a network of over 125 farms all over the world to source produce, soap, honey, and olive oil. 

 Kohler and Flamingo Estate share a love of green, craftsmanship, and a brand ethos encouraging wellness and sustainable living. Through this appreciation of kindred values, Kohler invited Christiansen to help reimagine a modern-day presentation of the palette.

 “Flamingo Estate is my home and garden, but it’s more than that. It’s a philosophy that champions slow ways and ancient rituals. The garden offered us a generous palette and it started with a canvas of a thousand greens. Each of these greens has something to say, and we want to hear their stories,” says Christiansen. “Kohler shares a lot of the same values, curiosities, and things that we love and cultivate at Flamingo Estate. We care deeply about quality, and about time, texture, and attention to detail. Working with Kohler and the entire team was an amazing opportunity to harness the personality of the estate and embrace the joy of bringing nature into our world.”

The Heritage Greens campaign—titled “From Green, Beauty Blooms”—was inspired by original marketing of the colors from the ‘70s and ‘80s, which were presented as vehicles to infuse the joy and wonder of the outdoors inside the home. Kohler and Flamingo Estate enlisted Original Kids and Théo de Gueltzl to help capture the concept with artistic video and photography shot on location at the lavish Flamingo Estate.

Developed with Kohler’s media agency, PMG, Heritage Greens delivers an integrated, bold, full-funnel approach that empowers consumers to know they can design unafraid with Kohler, keeping the brand top of mind for their remodeling needs. The campaign runs across Linear, CTV, OOH, Print, Digital Display and Video, Social, and Search, and it will feature high-impact Display and Video units, as well as takeovers across Digital and Social platforms, from Condé Nast to Pinterest. PMG and Kohler aligned this week’s launch to the 2024 Met Gala’s ‘The Garden of Time’ theme—as a moment to celebrate the cyclical nature of design and to reinforce the heritage and bold design that Kohler is known for. 

“We have a passion for designing products to help people bring their creative visions to life,” says Anthony Reeves, VP of Global Creative at Kohler. “The natural landscape and lush gardens of Flamingo Estate evoke a sense of calm and wellbeing that resonate throughout the stories we crafted together.”

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