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How To Boost SEO During The COVID-19 Crisis

1 MINUTE READ | April 17, 2020

How To Boost SEO During The COVID-19 Crisis

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David Gong

With PMG since 2012, David Gong has led marketing initiatives at PMG, drawing on his past experience at agencies, publishers, and industry partners.

Over the past several weeks, brands have seen resources become constrained and limited, and everyone has tried to adapt to new ways of working and communicating. According to PMG’s SEO director, Jason White, success during this time requires agility, and in an op-ed published in MediaPost’s Search Marketing Daily, he provided several tips on how to boost SEO right now.

White said there are X key factors, including conversion rate optimization, push forward development resources, republish and promote content, COVID-19 content, schema, and AMP pages. “Investing in SEO during this pandemic is less about clawing back lost traffic and more about positioning the brand to earn a greater share of voice when the market is back up,” said White.

He added, “Re-optimizing, updating, and republishing content you already have has always been a sound practice. These times are no different, and the opportunity is probably greater now considering that more eyes are surfing the internet for a longer period of time.”

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For the full set of recommendations, check out the article on MediaPost.

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