• About Us
  • Work
  • Capabilities
  • Careers
  • Technology
  • Blog
  • Contact Us
  • About Us
  • Work
  • Capabilities
  • Careers
  • Technology
  • Blog
  • Contact Us
February 14, 2019

Is Galentine’s Day the New Valentine’s Day?

Posted by Maddie Owen

Many have probably already heard the term “Galentine’s Day” floating around this time of year when people are celebrating the season of love. Galentine’s Day is not only a way to celebrate love that doesn’t involve your significant other but it’s an empowering movement promoting women and friendship. Thanks to a 2010 episode of “Parks and Recreation” the Galentine’s movement has really been picking up steam in recent years with events and restaurant specials popping up not just around the US but globally.

Retailers and restaurants alike are suddenly realizing the potential of hopping on the Galentine’s Day train with it potentially increasing Valentine’s Day revenues by as a much as 20% in the next three years. Etsy, Hallmark and Party City are offering Galentine specific products for the simplest of celebrators to the most extravagant celebrators. Galentine’s Day has officially transformed from a made-up sitcom holiday to being a full-fledged commercial holiday. While Valentine’s Day is typically only celebrated on February 14th, it’s important to note that Galentine’s Day is ‘officially’ February 13th, but is commonly celebrated throughout February.

In honor of this growingly popular holiday, I asked some of the ladies of PMG what they would be doing celebrate and their responses were nothing short of amazing.

I will be celebrating with my friend Alana! We’re doing a craft night and PJ party potluck.

Carly Cason, Account Supervisor

I’m going to be celebrating with my friends. We’re going out for Tex-Mex and margaritas!

Emma Mikulecky, SEM Coordinator

My best friend will be giving birth to her second baby and I’m going to be there to support her!

Sirine Saad, SEM Coordinator

I mean, our pod gave each other strep for Galentine’s Day. That’s pretty cute right?

Sarah Kelly, Social Account Lead

How Brands Can Take Part

For brands, we recommend jumping on the Galentine’s Day hype and using the opportunity to promote gal pals, gifting, wellness initiatives, and the importance of friendship. From social media posts to in-store sales and promotions focused on love and friendship, there are plenty of ways to integrate the celebration of Galentine’s Day into your campaigns.

Whether it’s going out for dinner and drinks, staying in to watch movies or simply getting each other cards, Galentine’s Day is here to stay and will only grow in popularity. PMG’s Amanda Morrison said it best, “I have never looked at Galentine’s Day as a time to celebrate with friends because of our marital status but more of a celebration of those relationships with each other. I would prefer the fake holiday of Galentine’s over Valentine’s any day!”

CultureDigital Strategygalentines dayHolidaysvalentines day
Previous
Next

Latest White Papers

  • Why Voice Matters: Identifying the Latest Opportunities in Voice Search
  • eSports Advertising and How Brands Can Get in the Game
  • Navigating the Amazon Ecosystem
  • See all White Papers

Featured Posts

  • How An Unusual YouTube Partnership is Disrupting an Entire Industry
  • PMG Among Best Employers for Parents
  • Why You Should Take Your Vacation: My Experience Going Off the Grid
  • Working with an Automation Mindset
  • Why B2B Brands Should Use Video

Categories

  • Content
  • Creative Design
  • Data Analytics
  • Development
  • Display
  • E-Commerce
  • Industry News
  • Local
  • Mobile
  • Paid Search
  • PMG Culture
  • SEO
  • Social Media
  • Structured Data
  • Video
Fort Worth

2845 West 7th Street
Fort Worth, TX 76107

Dallas

3102 Oak Lawn Avenue
Suite 650
Dallas, TX 75219

Austin

823 Congress Avenue
Suite 800
Austin, TX 78701

London

33 Broadwick Street
London
W1F 0DQ

New York

120 East 23rd Street
New York, NY 10010

Get in touch

(817) 420 9970
info@pmg.com

Subscribe to the PMG Newsletter
© 2019 PMG Worldwide LLC. All Rights Reserved.
  • Contact
  • Privacy Policy
We and our partners use cookies to personalize content, analyze traffic, and deliver ads. By using our website, you agree to the use of cookies as described in our Cookie Policy.