PMG Digital Made for Humans

Know your type, part 1—dashes

2 MINUTE READ | October 8, 2015

Know your type, part 1—dashes

Author's headshot

Hayley Rhodes

Hayley Rhodes has written this article. More details coming soon.

In the digital age, we’re always quickly typing and sending off texts, emails, and reports but pay little attention to the proper use and role of typography and grammar. When the typewriter was invented, many of the traditional typographic symbols were left off the keyboard to save space. This eventually translated to the modern keyboards we all use every day. As a result, many of us default to what’s directly in front of us on the keyboard and don’t give a second thought to whether we’re correctly using those punctuation marks. Below are some quick examples of how to correctly use all the different types of dashes.


use in place of versus

shows a range

link points on a travel route


attribution of a quote

use without spaces to create a pause


use to set numbers


use in place of a hyphen or minus sign (it’s a holdover from typewriters)

Stay in touch

Bringing news to you

Subscribe to our newsletter

By clicking and subscribing, you agree to our Terms of Service and Privacy Policy



Related Content

thumbnail image

Campaigns & Client WorkSocial MediaProgrammatic AdvertisingCreative DesignStreaming & VideoStrategyDigital MarketingCompany News

PMG Partners with Old Navy to Create a Fully Inclusive Shopping Experience with BODEQUALITY

4 MINUTES READ | August 20, 2021

thumbnail image

Campaigns & Client WorkCreative DesignStreaming & VideoPlatforms & MediaDigital Marketing

The Most Memorable Ads of Super Bowl LV

4 MINUTES READ | February 8, 2021

thumbnail image

Consumer TrendsStreaming & VideoData & TechnologyStrategyPlatforms & MediaDigital Marketing

Preparing for Streaming’s Growth & The Future of TV Buying

7 MINUTES READ | December 11, 2020

thumbnail image

PMG CultureCampaigns & Client WorkCompany News

PMG Boosts Brand Creative and Expands Creative Studio

3 MINUTES READ | November 24, 2020

thumbnail image

Campaigns & Client WorkCreative DesignCompany NewsDigital Marketing

Athleta Honors Women Everywhere in New Post-Election Ad Campaign

2 MINUTES READ | November 10, 2020

thumbnail image

Why You Should Tap TikTok Influencers Now

4 MINUTES READ | July 29, 2020

thumbnail image

Will UGC Be the Norm in a PostCOVID World?

6 MINUTES READ | June 26, 2020

thumbnail image

Staying True to Your Brand During a Crisis

7 MINUTES READ | June 16, 2020

thumbnail image

COVID-19 Crisis: A Pop Culture Break

3 MINUTES READ | March 31, 2020

thumbnail image

Navigating Ad Messaging During COVID-19

6 MINUTES READ | March 30, 2020

ALL POSTS