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PMG Boosts Brand Creative and Expands Creative Studio

3 MINUTE READ | November 24, 2020

PMG Boosts Brand Creative and Expands Creative Studio

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Abby Long

Abby is PMG’s senior managing editor, where she leads the company’s editorial program and manages the PMG Blog and Insights Hub. As a writer, editor, and marketing communications strategist with nearly a decade of experience, Abby's work in showcasing PMG’s unique expertise through POVs, research reports, and thought leadership regularly informs business strategy and media investments for some of the most iconic brands in the world. Named among the AAF Dallas 32 Under 32, her expertise in advertising, media strategy, and consumer trends has been featured in Ad Age, Business Insider, and Digiday.

Top recruits include creative leadership from The Richards Group

On the heels of winning a new global TikTok assignment last month, independent digital agency PMG continues its global expansion and rapid growth to support increasing client demand for creative that can fuel strategies that blend brand-building and production with data, insights and automation intelligence.

This month the agency welcomes 12 newly-created creative positions, including two award-winning, Dallas-based creative leaders, Kyle Kelley and Andrew Harper, as Executive Creative Directors. Kelley and Harper are best known for their innovative creative leadership for brands like Dr Pepper, The Home Depot, Chrysler, GameStop, and AMC’s Mad Men during their tenure at The Richards Group in Dallas.

Image of Andrew Harper and Kyle Kelley

Kelley joined The Richards Group over ten years ago as an intern, eventually working his way up to Creative Group Head at the agency. Kelley was the architect of several trendsetting creative campaigns for high-profile brands, including GO RVing, GameStop and Dr Pepper. In his previous role as Creative Group Head at The Richards Group, Harper built integrated campaigns for household brands like Dr Pepper, A&W Root Beer, ULTA Beauty and AAA, garnering industry recognition from The One Show and the Webby Awards for his creative ingenuity.

At PMG, the pair will be based in the agency’s Dallas office and will partner closely with Scott Everett, who currently leads PMG’s creative team. All three will report to PMG CEO George Popstefanov.

“The addition of Kyle and Andrew will enable PMG to compete on a larger stage and at a greater scale, enhancing the incredible work of our creative team,” said Everett, Senior Creative Director. “They bring with them a wealth of campaign experience with global brands like Dr. Pepper and Home Depot, and we’re excited about everything we’ll accomplish together. Their addition to the team brings new depth, creative acumen, and fluency to how we deliver creativity at the pace and scale clients need as they accelerate in digital.”

Other new roles include Nick Denman as Associate Creative Director, and Fiona Cohen and Luis Cuenca as Motion Graphics Designers, with all three joining from The Richards Group. In addition, Lynn Bossange as Associate Creative Director, Gary Offutt as Senior Copywriter, Tina Mendez and Hannah Chalfant as Junior Graphic Designers, Benjy Joung as Copywriter, Miriam Kalala as Project Manager and Kaylee Wheeler as Junior Project Manager. 

PMG’s creative practice collaborates with the agency’s data innovation teams in using Alli, PMG’s marketing intelligence platform, to bind automation and technical innovation with creative excellence for the company’s growing client list of global and national brands that include Beats by Dre, Old Navy, Sephora, SurveyMonkey, GitLab and more.

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Fueling this growth are recent client wins, including TikTok selecting PMG as the lead social strategy agency for TikTok for Business, tasked with overseeing cross-channel strategy, creative, content development, and production for the brand.

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