PMG Digital Made for Humans

Contrasting Fonts : Leather and Lace

2 MINUTE READ | April 27, 2012

Contrasting Fonts : Leather and Lace

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PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses business strategy and transformation, creative, media, and insights, along with our proprietary marketing intelligence platform Alli, to deliver Digital Made for Humans™. With offices in New York, London, Dallas/Fort Worth, Austin, Atlanta, and Cleveland, our team is made up of over 900+ employees globally, and our work for brands like Apple, Nike, Best Western Hotels & Resorts, Gap Inc., Kohler, Momentive, Sephora, and Shake Shack has received top industry recognitions including Cannes Lions and Adweek Media Plan of the Year.

Sometimes when two, equally good things come together, the product sounds better in theory. Ketchup? Good. Ice cream? Good. Ice Ketchup Cream? Not so much. But other times, when two very different things come together, it’s beautiful. Granola and yogurt, for instance. Ozzy and Miss Piggy performing together on the Muppet Show, Sir Paul McCartney and MJ, Aerosmith and Run DMC.

Leather and lace, serif and script.

One of the most popular trends in design is combining contrasting typefaces. There are a few guidelines to keep in mind if you want to do this well, but showing severe contrast can go a long way in communicating multi-faceted personalities.

An important thing to remember is that you want to use a very legible script, not an overly elaborate one with three-inch curls and super-tight kerning. Use one that doesn’t require squinting or head-tilting. Using a heavy serif font, a slab serif, will provide a canvas for the whimsical script and the result, if you choose your fonts well, can be country-charm or upscale elegance.

This wedding invitation, for example, combines an austere serif with an elegant script with elaborate, but sparingly-used swashes.

Bonnie’s Jams creates old-world charisma with its choice to showcase a simple schoolhouse cursive and using the serif font for the details.

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This woman’s design blog shows off her last name and mimics an ink-pen signature. She reserves this script, using it only in the main heading and for blog titles, thus maintaining the legibility and professionalism of her site.

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