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Made Defiant Continues to Garner Industry Accolades

1 MINUTE READ | October 8, 2019

Made Defiant Continues to Garner Industry Accolades

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David Gong

With PMG since 2012, David Gong has led marketing initiatives at PMG, drawing on his past experience at agencies, publishers, and industry partners.

PMG’s work for Beats by Dre in the groundbreaking Made Defiant campaign has continued to draw raves from the advertising industry. Today, the W3 Awards announced that the campaign won Gold and Silver awards in the Social Campaign and Video Campaign categories, respectively. Additionally, Digiday announced the finalists in its European competition, and Made Defiant is up for the prestigious honors in the categories of Best Use of Video and Best Branding Consumer Campaign.

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The centerpiece of the campaign was what Adweek called a “swaggering, razor-sharp, fourth-wall-breaking, stylized 4-minute mini-movie,” and was one of the top watched video ads during the World Cup, according to YouTube. The campaign has also won recognition from a broad range of contests, including the Shorty Awards, The Drum, IAC Awards, and more.