PMG Digital Made for Humans

How to Best Navigate Amazon Advertising

1 MINUTE READ | September 10, 2018

How to Best Navigate Amazon Advertising

Author's headshot

Abby Long

Abby is PMG’s senior managing editor, where she leads the company’s editorial program and manages the PMG Blog and Insights Hub. As a writer, editor, and marketing communications strategist with nearly a decade of experience, Abby's work in showcasing PMG’s unique expertise through POVs, research reports, and thought leadership regularly informs business strategy and media investments for some of the most iconic brands in the world. Named among the AAF Dallas 32 Under 32, her expertise in advertising, media strategy, and consumer trends has been featured in Ad Age, Business Insider, and Digiday.

By sharing lessons learned and best practices from across PMG’s Amazon advertisers, we’ve untangled the complexities of the Amazon ecosystem to guide brands through onboarding, campaign activations, reporting and beyond.

Through the work we’ve done on Amazon for current clients, PMG has developed well-thought-out, descriptive ways for enterprise-level brands to successfully onboard and operate on the platform amidst all these changes. That’s not to say that this is the only way for enterprise-level brands to thrive on the platform nor is this a definitive technical playbook, but rather these practices are guiding how our clients successfully navigate the Amazon Advertising ecosystem.


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