PMG Digital Made for Humans

Intelligent Tracking Prevention and How to Stop Playing Whack A Mole

1 MINUTE READ | March 25, 2019

Intelligent Tracking Prevention and How to Stop Playing Whack A Mole

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Abby Long

Abby is PMG’s senior managing editor, where she leads the company’s editorial program and manages the PMG Blog and Insights Hub. As a writer, editor, and marketing communications strategist with nearly a decade of experience, Abby's work in showcasing PMG’s unique expertise through POVs, research reports, and thought leadership regularly informs business strategy and media investments for some of the most iconic brands in the world. Named among the AAF Dallas 32 Under 32, her expertise in advertising, media strategy, and consumer trends has been featured in Ad Age, Business Insider, and Digiday.

This POV will bring readers up to speed on how Safari’s Intelligent Tracking Prevention (ITP) protocol has evolved, as Apple engages in a game of oneupmanship with publishers and ad tech companies. It will also detail best practices offered by Google and Facebook to mitigate data loss, and outline benefits as well as concerns around these choices. By the end, marketers will understand enough to realize the day to confront the inevitability of buying digital media absent of cookies is today.


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