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PMG Bolsters Company Leadership, Continues Global Expansion

3 MINUTE READ | November 6, 2020

PMG Bolsters Company Leadership, Continues Global Expansion

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Abby Long

Abby is PMG’s senior managing editor, where she leads the company’s editorial program and manages the PMG Blog and Insights Hub. As a writer, editor, and marketing communications strategist with nearly a decade of experience, Abby's work in showcasing PMG’s unique expertise through POVs, research reports, and thought leadership regularly informs business strategy and media investments for some of the most iconic brands in the world. Named among the AAF Dallas 32 Under 32, her expertise in advertising, media strategy, and consumer trends has been featured in Ad Age, Business Insider, and Digiday.

Following 2020 business wins that have included TikTok, Omni Hotels, Michael Kors, Best Western, and more, PMG continues its global expansion with notable new hires across performance media, marketing and communications, client development, and consumer insights — bolstering the agency’s national footprint

Jason Hartley joins us in the newly-created position of Head of Search, Social, and Shopping after more than 13 years at 360i. Throughout his tenure, Hartley rose through the ranks to oversee a team of 150 and more than $1 billion in performance media, achieving impressive results across countless clients and the title of EVP, Head of Search and Shopping. His most recent promotion came earlier this year after running the agency’s search and paid social practices for more than a decade, and driving digital media buying innovation on behalf of major brands across platforms including Amazon, Google, Facebook, and Pinterest.

Based in PMG’s New York office and reporting to our Founder and CEO, George Popstefanov, Hartley will be responsible for expanding PMG’s sophisticated, technology-driven approaches to performance media, and with building out the agency’s search, shopping, and social practices to help brands create full-funnel strategies in a robust landscape of digital advertising and ecommerce partners. He is also responsible for driving strategic and operational success for the agency’s growing portfolio of clients, which includes Apple, Beats By Dre, Old Navy, and Cole Haan, among others.

Ashley Stewart has been named PMG’s Head of Brand Marketing and Communications, another newly-created role, after serving as Chief Communications Officer at MDC Partners’ Assembly. With 15 years of experience leading marketing, PR and analyst relations for holding companies, brands, agencies, media, and ad tech companies alike, Stewart brings a wealth of experience to building PMG’s reputation as a global, award-winning digital leader from her previous positions at MDC Partners, 360i and PR firm Powell Communications. She reports to Parks Blackwell, VP of Client Development and Marketing.

Also reporting to Blackwell, Tom Burke joins PMG as Senior Director of Client Development to help build and strengthen new business partnership opportunities with a diverse and growing roster of brands. Burke brings deep relationship-building experience to the team after eight years at Centro, an ad-tech firm and close partner of PMG, where numerous high-value client relationships were formed under his leadership as Director of Client Development for the Chicago-based company. Burke will be based in Boston, Massachusetts, helping to grow PMG’s client base globally. 

To help lead the evolution of the agency’s consumer insights practice, PMG has tapped Shelina Taki to serve as Director of Consumer Insights, based in Los Angeles. Reporting to PMG’s Senior Director of Consumer Insights and Engagement Strategy Angela Seits, Taki brings nearly 15 years of experience to the position, building on prior roles at Cashmere Agency, THIRD EAR, 180LA, Annalect, Saatchi & Saatchi, and Havas Edge. Her unique expertise in strategic planning — driven by data and validated by culture — has powered campaigns for notable brands including Toyota, Apple, Google, and Starbucks, to name a few. At PMG, Taki will manage a growing team tasked with strengthening the company’s consumer insights capabilities to support the agency’s entire client portfolio.

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