Where impact accelerates growth

From day one, after the Momentum Commerce integration, I was trusted to help shape how we scaled the business, from refreshing training and onboarding to improving operational workflows that support client delivery. What surprised me most was that there's an underlying expectation that if you see an opportunity to improve the business, you have the autonomy to support and make it happen. The key is taking ownership and iteratively 'getting it done'.

One of the most rewarding surprises early in my career was the level of autonomy and ownership I was given over meaningful client work at PMG. From day one, I wasn’t just trusted to execute, but also encouraged to bring a fresh perspective and help shape the path forward. The expectations were high, but so were the trust, visibility, and opportunities to rise to the occasion, ultimately accelerating my growth and propelling my career forward.

I made an impact early in my time at PMG by raising my hand for new opportunities and staying curious by asking questions and challenging existing processes to uncover better ways of working, especially through Alli workflows and skills. One thing that surprised me was the level of ownership and trust I was given from the start. That trust empowered me to think proactively, take accountability for outcomes, and confidently share ideas that drove more efficient and impactful solutions.

Since starting at PMG I have been given a great deal of autonomy to progress projects I see as adding value for the company and our clients. PMG’s commitment to transparency and acting in the best interests of customers has given me confidence that the projects I am passionate about are aligned with PMGs overall vision. I've found working at PMGs offers me a perfect balance of autonomy & ownership, with support when needed.

PMG offers the opportunity to solve complex business challenges alongside clients who are committed to transformation. Within weeks of joining, I was entrusted with helping shape a new client's 2027 media strategy, working directly with stakeholders to understand their business and develop strategic recommendations. That early ownership reflects PMG's culture of trust and created an environment where I could contribute meaningful ideas from the very beginning.

PMG is a dynamic environment, with every channel and function pushing to stay at the bleeding edge of their craft, so integrating well meant paying close attention to spot the right opportunities rather than forcing myself into conversations. What surprised me was the degree of ownership I was handed: no one tells me what to do or how to spend my time, I own it, and coming from larger, more bureaucratic organizations, that kind of trust is rare and genuinely empowering.

AI has transformed the way I work, and having access to AI tools has turned concepts that would have taken days to create and test are made within a fraction of the time, allowing me to explore more iterations and find the best solution for each project. That same approach has helped me create faster iterations of bespoke solutions in Alli, making it even easier to bring ideas to life.

AI has become so much more effective at writing code, and the ways of working today are unrecognisable compared to even just a year ago. It's what makes my FDE role possible. Rather than typing out code line by line, I'm talking to customers, discussing scopes, pitching ideas, and releasing features and products. From the get-go, PMG has supported me with generous subscriptions to all frontier models, no questions asked. That's rare.

What sets PMG apart is the opportunity to innovate beyond your day-to-day role and the encouragement to explore new ideas that can improve the way we work. PMG’s culture of innovation has given me the confidence to experiment, take initiative, and turn those ideas into meaningful impact for my team and our customers.

What makes PMG different is that technology isn't something we layer onto our work; it's the foundation of how we work. AI and Alli have become an extension of our team, helping automate routine work and preserve knowledge so we can spend more time on strategy. Combined with PMG's Kaizen mindset, we're always looking for ways to work smarter, so innovation becomes part of our everyday workflow instead of just another initiative.

One of my favorite parts of working at PMG is getting to turn ideas into tools that people actually use. Whether it's solving customer challenges with Alli or building entirely new AI-powered solutions, PMG has empowered me to innovate and deliver solutions that clients genuinely adopt and rely on. Seeing that impact firsthand is incredibly rewarding.

At PMG, we don't wait for a playbook; we create one. When platforms introduce new technology or major changes, we quickly turn uncertainty into strategy by developing points of view, launching tests, and scaling proven approaches. The result is customers who stay ahead of the market, gaining first-mover insights and a lasting competitive advantage.

From my first day on the engineering team, I was trusted with real ownership even as one of the newer engineers. I didn't always have every answer up front, but the support around me made it possible to learn fast, do work I'm proud of, and ultimately make an impact that reaches across the company.

One of the things I've appreciated most about PMG is the trust to take ownership and solve problems, even when there's no established playbook. I've had the opportunity to step into new teams, quickly identify opportunities, and build AI-powered solutions that save time, improve media performance, and help our teams focus on delivering greater client impact. That culture of empowerment and innovation is what makes PMG such a rewarding place to build a career.

Some of my best work has come from moments where the original ask stopped fitting the data…instead of just shipping it, I was trusted to flag it, propose a different approach, and rebuild it, often within the same week. That kind of agility is PMG's superpower: the person closest to the problem is the one empowered to change course, which is what lets us move fast without breaking what actually matters.

I started my career at PMG in the GLP, which gave me the chance to figure out who I wanted to be professionally. PMG kept investing in that growth through opportunities to learn new channels, work across new clients, lead new business pitches, and participate in the Impact leadership development program. Even today, I'm still learning, taking on a new category and experimenting with AI and technology. Going in with a 'yes' mindset has been key to making the most of every opportunity that comes my way.

Attending PMG’s Impact training that featured Ivy League professor-led case reviews completely reshaped how I view leadership and the power of radical candour. This investment in my growth also empowered me to pay it forward by coaching teammates globally and rekindling a passion for mentorship both inside and outside of work.

I started my career at PMG in the GLP working in programmatic media and broadened my media experience over the last 4 years by integrating across channels like brand media, CTV, podcast, sports sponsorship, and linear media, and now also managing an international team. Being able to grow this fast early on is a product of PMG mentors who encourage me to always raise my hand for new opportunities and challenge me to think strategically by looking at media more holistically vs. in a single-channel silo.

PMG has supported my growth by combining exceptional mentorship with opportunities to put that learning into practice. From the moment I first joined, several leaders invested significant time in helping me build a foundation in media from the ground up, and now, 6 years later, PMGers are still challenging me to deepen my strategic thinking through coaching, stretch assignments, and opportunities to present my work to broader audiences.

One of the most meaningful parts of my experience at PMG has been learning from leaders and teammates who challenge me, invest in my growth, and generously share their expertise. Their support gives me the confidence to take on new challenges and opportunities, stretch beyond my comfort zone, and build a career that continues to evolve.