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PMG Named A Finalist for Four Digital Trading Awards

2 MINUTE READ | October 19, 2018

PMG Named A Finalist for Four Digital Trading Awards

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Maddie Owen

Maddie Owen has written this article. More details coming soon.

We’re honored to be a finalist in four categories in The Drum’s Digital Trading Awards USA. Our finalist nominations highlight our success with paid social, video, SEM and use of data.

PMG and Beats by Dre’s collaborative work on the #AboveTheNoise campaign is nominated as a finalist in the Best Video Campaign category. The #AboveTheNoise campaign featuring Connor McGregor was a hit, with the “Dedicated” film racking in 54 million views and a 96% positive sentiment overall. PMG helped to elevate Beats to mainstream consciousness despite not being an event sponsor.

PMG also picked up finalist nominations in the Best Paid Search Campaign category and Most Effective Use of Data category for work done for a longtime client. PMG’s work for this Fortune 500 company not only helped the brand to accomplish goals but also transformed the brand’s communications and vendor sales opportunities.

Lastly, PMG and Beats by Dre’s collective work on the #1of1 campaign garnered a finalist nomination in the Best Paid Social Campaign category. The #1of1 campaign was intended to celebrate the power of uniqueness in today’s noisy world. Almost 100 of the most influential names in music, sports, and culture answered the question: “What’s a mantra that helps you stay above the noise?” In a single day, the #1of1 campaign received over 10.7 million true engagements and was mentioned online over 282k times. Not to mention Beats’ added 40k new followers to their social channels.

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The Drum Digital Trading Awards USA reward agencies and brands who are producing exciting and innovative digital work. Winners will be announced at the award ceremony in New York City on November 1st.

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