PMG Shortlisted for US Search Award
The US Search Awards today announced that PMG has been named a finalist in its annual competition to showcase the expertise, talent, and achievements in search marketing. PMG is up for the Most Innovative Campaign award because of its pioneering work that helped a retail client streamline and automate time-intensive and time-sensitive efforts around global promotions management.
PMG built the technology to address the retailer’s store promotions. While some promotions were storewide, many were targeted for particular categories and changed quite frequently. On average, the brand would launch three promotions a week, with variations and adjustments made across more than a dozen countries and scores of search accounts. PMG’s innovation ensured massive promotional support at a fraction of the time it used to take the client.
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Other companies up for awards in this year’s competition include Merkle, 360i, and Adlucent. Winners will be announced at a special ceremony in Las Vegas on October 9th.
Posted by David Gong
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