Real Flash Ads Are Dead For Mobile... Hello HTML 5
George is the CEO and Founder of PMG. He regularly shares his insights on the industry with major outlets, including The Wall Street Journal, CNBC, Bloomberg Businessweek, AdAge, Adweek, Inc. Magazine, Digiday, Campaign and Direct Marketing News. He’s also spoken at major conferences such as the Google Executive Travel Summit, Luxury Interactive, MarkLogic World, SMX, SES, and Search Insider Summit.
George is a graduate of the Harvard Business School OPM program and earned his bachelor’s degree at TCU.
Adobe confirmed on Wednesday that it will no longer be developing mobile Flash, saying that HTML5 is the “best solution for creating and deploying content in the browser across mobile platforms.” It’s a major turning point for mobile dynamic content and video delivery, but it’s a step that will specifically affect Apple products and Apple users in unique ways.
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What this means is that demand for HTML 5 development and coding will be very high. Based on what we are seeing html 5 by end of next year would probably replace most of the banners that we run for display media advertising on regular websites. We will be publishing 101 tips on html 5 development so stay tuned.
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