PMG Digital Made for Humans

Using Content to Win in ABM

1 MINUTE READ | April 27, 2020

Using Content to Win in ABM

Author's headshot

David Gong

With PMG since 2012, David Gong leads marketing initiatives at PMG, drawing on his past experience at agencies, publishers, and industry.

While account-based marketing has been prevalent with B2B marketers for some time now, many companies are still in the experimentation stage and looking to further refine their initial pilot programs. However, as PMG’s Marc Stewart notes in an article on Digital Commerce 360, B2B marketers that already have a solid B2B content marketing strategy in place could use that to simplify their ABM plans.

Stewart establishes where digital marketing sits within the whole ABM picture, and the article focuses “on the roles and the expected results for three operations: digital marketing to position your brand in front of prospects; nurturing targeted accounts with content you own that explains how your products solve customers’ problems; and enabling your sales teams to close deals.”

Stay in touch

Bringing news to you

Subscribe to our newsletter

By clicking and subscribing, you agree to our Terms of Service and Privacy Policy

Read the full article here to learn more about how having a strong content strategy will be a constant need even as ABM evolves and expands with new technologies and tactics.

Related Content

thumbnail image

Introducing the Social Audio Wars

6 MINUTES READ | April 27, 2021

thumbnail image

What’s New in Podcast Advertising

6 MINUTES READ | February 25, 2021

thumbnail image

What You Need to Know About Clubhouse

3 MINUTES READ | February 17, 2021

thumbnail image

The Most Memorable Ads of Super Bowl LV

4 MINUTES READ | February 8, 2021

thumbnail image

The Future of Virtual Events for B2B Companies

7 MINUTES READ | November 9, 2020

thumbnail image

What to Know About Reddit

5 MINUTES READ | October 1, 2020

thumbnail image

What to Expect During Big Tech’s Big Week

5 MINUTES READ | July 27, 2020