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PMG Digital Made for Humans

What CCPA Means for Big Brands

1 MINUTE READ | December 19, 2019

What CCPA Means for Big Brands

Despite the challenges CCPA may provide advertisers, we believe the benefits of greater consumer trust and a privacy-focused, consent-based browsing experience greatly outweigh any losses in tracking or measurement as it’s possible and critically important for businesses to both respect consumers’ privacy and provide a more thoughtful, and personal experience.


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Posted by Abby Long

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