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What CCPA Means for Big Brands
1 MINUTE READ | December 19, 2019
What CCPA Means for Big Brands
Abby Long
Abby Long is the Senior Managing Editor at PMG.
Despite the challenges CCPA may provide advertisers, we believe the benefits of greater consumer trust and a privacy-focused, consent-based browsing experience greatly outweigh any losses in tracking or measurement as it’s possible and critically important for businesses to both respect consumers’ privacy and provide a more thoughtful, and personal experience.
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