1 MINUTE READ | December 19, 2019
What CCPA Means for Big Brands
Abby is PMG’s senior managing editor, where she leads the company’s editorial program and manages the PMG Blog and Insights Hub. As a writer, editor, and marketing communications strategist with nearly a decade of experience, Abby's work in showcasing PMG’s unique expertise through POVs, research reports, and thought leadership regularly informs business strategy and media investments for some of the most iconic brands in the world. Named among the AAF Dallas 32 Under 32, her expertise in advertising, media strategy, and consumer trends has been featured in Ad Age, Business Insider, and Digiday.
Despite the challenges CCPA may provide advertisers, we believe the benefits of greater consumer trust and a privacy-focused, consent-based browsing experience greatly outweigh any losses in tracking or measurement as it’s possible and critically important for businesses to both respect consumers’ privacy and provide a more thoughtful, and personal experience.
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