PMG Digital Made for Humans

Why Voice Matters

1 MINUTE READ | July 24, 2018

Why Voice Matters

Author's headshot

Abby Long

Abby is PMG’s senior managing editor, where she leads the company’s editorial program and manages the PMG Blog and Insights Hub. As a writer, editor, and marketing communications strategist with nearly a decade of experience, Abby's work in showcasing PMG’s unique expertise through POVs, research reports, and thought leadership regularly informs business strategy and media investments for some of the most iconic brands in the world. Named among the AAF Dallas 32 Under 32, her expertise in advertising, media strategy, and consumer trends has been featured in Ad Age, Business Insider, and Digiday.

To help ourselves, our clients, and the industry orient themselves in this new voice-powered ecosystem, we launched the PMG Voice Lab. The initiative is a long-term investment in research, analysis, and experimentation in the field of voice search and voice-enabled technologies and opportunities.

In our first Voice Lab analysis, we put the top voice-enabled technologies to the test to see how their AI capabilities compare, and which brands are ahead of the game in optimizing their content for voice search and branded voice queries.

Download your copy today to better understand the nuances of voice technology, how these devices work, and how your brand can optimize site content for this exciting new field of search marketing.


Stay in touch

Bringing news to you

Subscribe to our newsletter

By clicking and subscribing, you agree to our Terms of Service and Privacy Policy


Related Content

thumbnail image

Company NewsDigital Marketing

Big Questions: Scott Marsden on Marketing Strategy

3 MINUTES READ | June 10, 2024

thumbnail image

Campaigns & Client WorkCompany News

PMG Appointed Global Brand Media Partner to ServiceNow

2 MINUTES READ | June 5, 2024

thumbnail image

Streaming & VideoPlatforms & Media

2024 Upfronts Takeaways: Live Sports Dominated Streaming & Linear TV Content Offerings

4 MINUTES READ | May 24, 2024

thumbnail image

Platforms & MediaDigital Marketing

Podcast Upfronts Reinforce Channel’s Mass Reach Potential

5 MINUTES READ | May 14, 2024

thumbnail image

Campaigns & Client WorkCompany NewsProgrammatic Advertising

PMG Among 2024 AdExchanger Programmatic Power Players

2 MINUTES READ | May 9, 2024

thumbnail image

Campaigns & Client WorkCompany NewsDigital Marketing

Kohler Partners with Flamingo Estate and PMG to Inspire Designing with the Colors of Nature

3 MINUTES READ | May 8, 2024

thumbnail image

Company NewsProgrammatic Advertising

Molly Calhoun to Speak at Digiday Programmatic Marketing Summit

2 MINUTES READ | May 8, 2024

thumbnail image

Streaming & VideoPlatforms & MediaDigital Marketing

Takeaways from the 2024 IAB NewFronts

5 MINUTES READ | May 6, 2024

thumbnail image

Company NewsStreaming & Video

Doug Paladino to Discuss the Future of TV Buying at Microsoft’s Newfronts Event

3 MINUTES READ | April 26, 2024

ALL POSTS