PMG Digital Made for Humans

Why Voice Matters

1 MINUTE READ | July 24, 2018

Why Voice Matters

Author's headshot

Abby Long

Abby is PMG’s senior managing editor, where she leads the company’s editorial program and manages the PMG Blog and Insights Hub. As a writer, editor, and marketing communications strategist with nearly a decade of experience, Abby's work in showcasing PMG’s unique expertise through POVs, research reports, and thought leadership regularly informs business strategy and media investments for some of the most iconic brands in the world. Named among the AAF Dallas 32 Under 32, her expertise in advertising, media strategy, and consumer trends has been featured in Ad Age, Business Insider, and Digiday.

To help ourselves, our clients, and the industry orient themselves in this new voice-powered ecosystem, we launched the PMG Voice Lab. The initiative is a long-term investment in research, analysis, and experimentation in the field of voice search and voice-enabled technologies and opportunities.

In our first Voice Lab analysis, we put the top voice-enabled technologies to the test to see how their AI capabilities compare, and which brands are ahead of the game in optimizing their content for voice search and branded voice queries.

Download your copy today to better understand the nuances of voice technology, how these devices work, and how your brand can optimize site content for this exciting new field of search marketing.


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