PMG Digital Made for Humans

PMG Brain Room - 3 Easy Cheats To Ensure YouTube Success

3 MINUTE READ | March 12, 2014

PMG Brain Room - 3 Easy Cheats To Ensure YouTube Success

Author's headshot


PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses business strategy and transformation, creative, media, and insights, along with our proprietary marketing intelligence platform Alli, to deliver Digital Made for Humans™. With offices in New York, London, Dallas/Fort Worth, Austin, Atlanta, and Cleveland, our team is made up of over 900+ employees globally, and our work for brands like Apple, Nike, Best Western Hotels & Resorts, Gap Inc., Kohler, Momentive, Sephora, and Shake Shack has received top industry recognitions including Cannes Lions and Adweek Media Plan of the Year.

Everyone in digital is talking video and the reason for that is simple – potential and existing customers are engaging. There are over 2 billion videos viewed per day just on YouTube alone. Conversely, the amount of content is growing at amazing rates as well. With over 100 hours of video being uploaded on Youtube per minute, how do brands make their content stand out? Brands are spending millions to create beautiful and engaging videos and the mediums on which to promote said videos are growing exponentially, but how do brand’s promote such content to drive traffic (and maybe a few conversions) without spending a quarter’s worth of budget? These questions cause quite a conundrum, but conveniently, we have three cost efficient and quick-to-implement tips to help the situation.

youtube search ads

With all of the time and effort brands place on video content development, wouldn’t it be beneficial for brand enthusiasts to easily find that content on YouTube? Also, brands go through painstaking efforts to control their image so wouldn’t they also want to have control over what shows for their brand name, or misspells of that name, in the YouTube search results? Well, here is the good news — they can do both of those things at very low costs ($0.07 – $0.20 CPCs) by incorporating Google’s In-Search keyword coverage through Google AdWords into their YouTube mix. These keywords can be set up in the Video Campaign portion of the Google AdWords interface and, just like with Paid Search on the Google Search Engine, will show associated ads and video content when a YouTube user searches for those keywords in YouTube search. For additional scale (and cost) brands can expand their keyword set to match to other relevant content throughout YouTube with this product as well.

youtube search ads

Let’s talk freebies. One of the best ways to drive added engagement with a brand is to run Call-To-Action Overlays on YouTube videos. These are basically Paid Search Ads (text ads) which lay on top of YouTube videos to drive already brand-engaged viewers back to any chosen page on a website. CTA Overlays are set up directly through the YouTube user interface which also provides reporting on performance and allows appending to ads URLs for conversion tracking. Not only will CTAs drive visits to a brand’s website (for free!) but they may also have the added benefit of additional conversions.

Youtube Custom Animations

Another free and easy way to enrich the video experience and potentially drive new conversions is by adding information, interactivity, and engagement to a brand’s video with YouTube Custom Annotations. Custom Annotations are added text, links, or hotspots embedded on videos with which viewers can interact. For retail specifically, brands can take images and product page URLs from their sites and add them into any section of the YouTube video where those products are featured. When the image shows, the viewer can click the image and is then taken to the product page for immediate purchase. Annotation usage is endless though and, with enough creativity, can be used for any industry to achieve most KPIs. Not only are Annotations free to use, they increase click traffic to sites and conversions pretty quickly in YouTube campaigns, and they even stay in place when the video is pulled into other channels via the Google Display Network, etcetera.

Stay in touch

Bringing news to you

Subscribe to our newsletter

By clicking and subscribing, you agree to our Terms of Service and Privacy Policy

While there are thousands of ways to improve traffic to and viewer-ship of YouTube videos, these three easy-to-set-up and cost effective tips will make an immediate positive impact on YouTube campaigns without a subsequent impact on brand budgets.

Related Content

thumbnail image

Campaigns & Client WorkStreaming & VideoStrategyPlatforms & MediaDigital Marketing

PMG Pioneers Programmatic Linear TV Buying

2 MINUTES READ | November 4, 2021

thumbnail image

Campaigns & Client WorkSocial MediaProgrammatic AdvertisingCreative DesignStreaming & VideoStrategyDigital MarketingCompany News

PMG Partners with Old Navy to Create a Fully Inclusive Shopping Experience with BODEQUALITY

4 MINUTES READ | August 20, 2021

thumbnail image

Consumer TrendsStreaming & VideoPlatforms & Media

Peacock, Paywalls, and A Labyrinth of Programming at the 2020 Tokyo Olympic Games

6 MINUTES READ | August 12, 2021

thumbnail image

Consumer TrendsStreaming & VideoStrategyPlatforms & Media

NBCUniversal Preps Wall-to-Wall Coverage of the 2020 Tokyo Olympics

6 MINUTES READ | July 21, 2021

thumbnail image

PMG CultureCampaigns & Client WorkCompany News

PMG Partners with Google and Global Citizen to Advance Equity for All

2 MINUTES READ | May 21, 2021

thumbnail image

Streaming & VideoPlatforms & Media

AT&T Disrupts Media Landscape with WarnerMedia Spin-Off

5 MINUTES READ | May 18, 2021

thumbnail image

Consumer TrendsSocial MediaAI & MarketingProgrammatic AdvertisingStreaming & VideoPlatforms & Media

Video and Streaming Take Center Stage at 2021 IAB NewFronts

6 MINUTES READ | May 14, 2021

thumbnail image

Social MediaStreaming & VideoPlatforms & MediaConsumer Trends

The Year of Streaming, and the Decline of Communal Experiences

7 MINUTES READ | March 17, 2021

thumbnail image

Consumer TrendsPlatforms & MediaStreaming & Video

Oprah Interview Turns Cultural Moment

3 MINUTES READ | March 9, 2021

thumbnail image

Consumer TrendsDigital MarketingPlatforms & MediaStrategy

Hindsight 2020 & Looking Ahead to 2021

8 MINUTES READ | December 16, 2020

thumbnail image

Consumer TrendsStreaming & VideoData & TechnologyStrategyPlatforms & MediaDigital Marketing

Preparing for Streaming’s Growth & The Future of TV Buying

7 MINUTES READ | December 11, 2020

thumbnail image

Campaigns & Client WorkCreative DesignCompany NewsDigital Marketing

Athleta Honors Women Everywhere in New Post-Election Ad Campaign

2 MINUTES READ | November 10, 2020