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A New Era in Sponsorship: Reimagined Strategies for a Personalized Future
June 9, 2025 | 3 min read
Dan Conti, Head of Sports Marketing
Dan Conti leads PMG’s sports marketing practice, focused on connecting brands with the dynamic world of sports through innovative strategic partnerships with rights holders, broadcasters, media publishers, talent, and technology companies. He oversees a full-service sports offering that leverages PMG’s expertise in digital innovation and data-driven marketing to create culture- and business-driving sports platforms for customers.
Dan brings 17+ years of sports industry experience sitting at the intersection of sports media, activations, and sponsorships. Dan previously built and led the Sports, Live & Gaming practice at Wavemaker from the ground up, managing global sports sponsorships, experiential programs, and gaming partnerships for brands like DoorDash, Deloitte, Paramount, US Navy, Coinbase, and Church & Dwight. Highlights include DoorDash's nomination as Sports Sponsor of the Year via Sports Business Journal, launching the US Navy's esports team, and negotiating the first-ever official cryptocurrency partnership in NBA history for Coinbase.
A proud University of Massachusetts alum, he began his sports marketing career working with athletes and media talent such as Michael Strahan, Joe Torre, and Kenny Smith. Dan is a diehard New York Rangers fan and avid golfer.
On the heels of releasing our State of Sports Report, the PMG team provided fresh perspective on the new era of sponsorships, outlining our approach to vetting and activating sponsorship opportunities across live events, sports, and entertainment. Today, we see the evolution of fan engagement as a reflection of broader shifts in consumer interactions in all sectors, indicating a significant departure from traditional engagement methods towards a model where personalization reigns supreme.
Sponsorship is the new CRM, transforming the fan experience into one that resonates on a more personal level by leveraging the full power of technology and data analytics to convert passive viewership into active engagement.
In this report, we explore these trends and more, including:
How personalization is defining the next era of sponsorships
A new model for evaluating sponsorships that drive impact
The art of transforming strategy into scalable personalization
Advanced sponsorship measurement strategies
Download your copy today.
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