PMG Digital Made for Humans

Prime Day 2025 in Review: How Retailers Can Win H2 After July’s Biggest Event

August 1, 2025 | 3 min read

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PMG

PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG brings together business strategy and transformation, creative, media, and insights, all powered by our proprietary marketing operating system, Alli. With offices in New York, London, Dallas & Fort Worth, Austin, Atlanta, Boston, Brighton, Costa Rica, and Cleveland, our team is made up of 1,000 employees globally, and our work for brands like Apple, CKE Restaurants, Dropbox, Experian, Intuit, Kimberly-Clark, Kohler, Sephora, Travelex, and Whole Foods has received top industry recognitions including Cannes Lions and Adweek Media Plan of the Year.

This year’s July Prime Day event delivered record sales, deeper insights, and a few surprises. Amazon’s +4.9% year-over-year growth came with broader—but shallower—discounting and performance peaks on Day 1 and Day 4, revealing a more deliberate, deal-seeking consumer. 

PMG’s 2025 Prime Day Lookback Report captures how this summer tentpole moment was shaped by consumer behavior, promotional timing, and retail strategies—and what these trends signal for the lead-in to H2 2025. With the back-to-school season underway and October’s Big Deal Days fast approaching, early momentum is becoming more predictive of Q4 success.

The 2025 Amazon Prime Day Lookback includes:

  • Analysis of Prime Day sales trends, discounting strategies, and consumer conversion patterns

  • Key category performance insights and advertising trends across the PMG portfolio

  • Promotional timing considerations and competitive benchmarking across big box, home, and apparel

  • Strategic planning guidance for sustaining visibility and demand through the 2025 holiday season

In a retail environment defined by economic uncertainty and heightened competition, timing and relevance are everything. Download the full report to explore how brands can translate these mid-year signals into high-impact holiday outcomes. 

Download now to learn more.