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Adam Kasper Joins PMG as VP of Client Strategy

3 MINUTE READ | April 25, 2024

Adam Kasper Joins PMG as VP of Client Strategy

Adam Kasper Joins PMG as VP of Client Strategy

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Abby Long

Abby is PMG’s senior managing editor, where she leads the company’s editorial program and manages the PMG Blog and Insights Hub. As a writer, editor, and marketing communications strategist with nearly a decade of experience, Abby's work in showcasing PMG’s unique expertise through POVs, research reports, and thought leadership regularly informs business strategy and media investments for some of the most iconic brands in the world. Named among the AAF Dallas 32 Under 32, her expertise in advertising, media strategy, and consumer trends has been featured in Ad Age, Business Insider, and Digiday.

We're thrilled to announce that Adam Kasper has joined PMG as a new Vice President of Client Strategy based out of Boston, Massachusetts, bringing over two decades of experience in the marketing industry that's been characterized by a strong track record of transformative leadership on both the agency and client sides. Adam is set to play a pivotal role in managing client businesses and spearheading team leadership across PMG. His strategic marketing approach focuses on advancing new technologies, evolving brand strategies, and fostering impactful partnerships.

Adam's career is marked by significant contributions to the companies he worked for. At iProspect, he managed a portfolio of customer accounts, notably transforming Hilton's relationship from a U.S. performance agency to a global media Agency of Record (AOR). His tenure at Havas Media, where he rose to the role of Chief Media Officer, and his roles at other agencies such as Allen & Gerritsen and Hill, Holliday, Connors, and Cosmopulos further attest to his ability to drive change and deliver results. His strategic vision at Bob’s Discount Furniture helped pivot the retailer towards an ecommerce-driven business model.

“I was drawn to PMG because of its strong and integrated technology offering, its deep customer relationships, and the opportunity to be part of an amazing growth culture,” said Adam about his decision to join PMG. “With equal parts marketing and technology, PMG is highly differentiated in the industry and offers an integrated, modern set of skills to help brands transform in today’s environment where the only constant is change.”

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Adam has spoken at countless industry events ranging from IAB and BIMA/MITX to Advertising Week, and his industry insights have been quoted in the likes of The Wall Street Journal, Ad Age, and Bloomberg.

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