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Solo Brands Selects PMG as Media Agency of Record for Solo Stove

3 MINUTE READ | March 20, 2024

Solo Brands Selects PMG as Media Agency of Record for Solo Stove

Solo Brands Selects PMG as Media Agency of Record for Solo Stove

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PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses business strategy and transformation, creative, media, and insights, along with our proprietary marketing intelligence platform Alli, to deliver Digital Made for Humans™. With offices in New York, London, Dallas/Fort Worth, Austin, Atlanta, and Cleveland, our team is made up of over 900+ employees globally, and our work for brands like Apple, Nike, Best Western Hotels & Resorts, Gap Inc., Kohler, Momentive, Sephora, and Shake Shack has received top industry recognitions including Cannes Lions and Adweek Media Plan of the Year.

Solo Brands, Inc. (NYSE: DTC) (“Solo Brands” or “the Company”), a leading omnichannel lifestyle company with beloved brands such as Solo Stove, Chubbies, ISLE, Oru Kayak and IcyBreeze, announced today the addition of PMG to its esteemed roster of agencies. PMG, a global independent marketing solutions and technology company, has been appointed as the media Agency of Record (“AOR”) for Solo Stove, the Company's flagship brand. In this capacity, PMG will be responsible for the brand’s full-funnel media efforts—including integrated strategy, media planning & buying, as well as insights and technology—to drive Solo Stove’s long-term business growth.

Through the new partnership, Solo Brands aims to improve marketing efficiency, increase demand, and deepen the connection with consumers through effective holistic media planning and precision excellence in performance marketing. To service the account, PMG will leverage the data-driven insights and intelligence from its proprietary Alli marketing technology platform.

"We’re thrilled to collaborate with PMG to unleash the full potential of our media capabilities and to improve our marketing effectiveness on Solo Stove," said Michael McGoohan, Chief Growth Officer and Executive Vice President of Solo Brands. “We believe Solo Stove has tremendous growth potential by leveraging a fully integrated marketing program, which will allow us to deepen our connection with existing consumers and engage new audiences. PMG's data-driven approach and track record of success with digitally native brands makes them the right media partner to expand our reach and secure long-term success for the Solo Stove brand."

The selection of PMG as the media agency of record is part of Solo Brands’ plan to evolve its marketing strategy and partnerships, under the Company’s new executive leadership. McGoohan joined the Company last month in the newly created position of Chief Growth Officer, bringing more than 20 years of consumer goods marketing and strategy experience at companies including Mondelez International, Central Garden & Pet, and Performance Health.

“The Solo Stove brand and its leading portfolio of outdoor products have catapulted into the cultural conversation,” said George Popstefanov, Founder & CEO of PMG. “We want to capture that interest by pairing it with a strategic, data-informed media strategy to give it the pull-through it needs to help scale its growth through customer acquisition and increased brand engagement. We’re excited about the possibilities of what we can do together.”

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Solo Stove adds to PMG’s deep retail industry expertise and portfolio of omnichannel customers, which include Beats by Dre, Kohler, Rothy’s, and TheraBody.


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