PMG to Lead Conversation on AI Innovation at Amazon unBoxed

2 MINUTE READ | October 8, 2024

PMG

PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG brings together business strategy and transformation, creative, media, and insights, all powered by our proprietary marketing operating system, Alli. With offices in New York, London, Dallas & Fort Worth, Austin, Atlanta, Brighton, Costa Rica, and Cleveland, our team is made up of more than 900 employees globally, and our work for brands like Apple, CKE Restaurants, Dropbox, Experian, Intuit, Kimberly-Clark, Kohler, Sephora, Travelex, and Whole Foods has received top industry recognitions including Cannes Lions and Adweek Media Plan of the Year.

With Amazon playing a bigger role in shaping consumer behavior and online shopping patterns, unBoxed 2024, Amazon’s flagship advertising conference, couldn’t come at a better time as marketers gear up for the holiday shopping season. Hosted at the Austin Convention Center from October 14-16, 2024, Amazon unBoxed attendees will learn firsthand how advertisers are activating campaigns with Amazon Ads.

At this year’s event, PMG’s Head of Partnerships Sam Bloom, alongside our VP of Technology Chris Alvares, and Alli Product Manager Shlok Khetan will be participating in a session on unlocking brand potential with Amazon DSP on Wednesday, October 16. On stage, Sam will be joined by Amazon DSP Director of Product Brian Tomasette for an insightful conversation on how advertisers can reimagine ‌the media buying experience with AI-powered performance optimizations. Chris and Shlok will be giving a demo of our latest programmatic advertising advancements in the Alli platform.

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