PMG at Cannes Lions 2025: Leading Conversations That Shape Our Industry

This year at Cannes Lions, PMG is proud to be featured again in some of the week’s most forward-looking conversations. From the main stage to intimate industry salons, our leaders are helping guide the dialogue on where media, creativity, and technology are headed next.

Here’s where you’ll find PMG in action:

TikTok Main Stage: PMG’s Head of Integrated Media, Carly Carson, on The Power of Combined Intelligence, exploring how creative and data-driven minds can work in sync to drive breakthrough impact.

Spectrum Reach Panel: Mike Treon, Head of CTV & Video Strategy at PMG, joins the conversation on The Invisible Friction in CTV Buying Today, addressing hidden inefficiencies and opportunities.

IAS Sonishi Yacht with Publica: Mike Treon returns to discuss Signal vs. Static: Standing Out in CTV, diving into how brands can rise above the noise in today’s fragmented TV landscape.

T-Mobile Advertiser Solutions / Vistar Media Panel: Carly Carson on Where People Move, Brands Follow, revealing how DOOH is being reimagined for the full funnel.

Truthset Panel: Crissi Cupak discusses how data innovations are raising the bar for audience quality, from data validation to marketplace activation, as accuracy is becoming a competitive edge in today’s evolving martech ecosystem.

Amazon Port - Le Jardin: Mike Treon sits with Michael Stallone, Director of Marketing at TurboTax, in a fireside chat covering Beyond the Funnel, sharing how TurboTax tapped into new audiences using a next-gen media strategy.

Microsoft Session: Carly Carson joins to explore From Automation to Inspiration, a look at how generative AI is transforming agency operations and creativity.

Yelp Gardenside Chats: Parks Blackwell shares perspectives on Growing Bold: How Independent Agencies Thrive in a Competitive World, highlighting what it takes to grow with purpose and resilience.

Beet.TV Leadership Sessions: Sam Bloom first joins Ad Fontes Media to discuss From Silos to Synergy, a session about how AI is rewriting the rules of brand and performance integration. Following that, Sam will be part of a panel conversation on Marketing in Motion: How Alli Rewires the Stack for Speed and Scale.

Our team’s presence at Cannes is a reflection of PMG’s role as a trusted partner to the world’s leading brands, and we’re proud to be helping shape the future alongside some of the most innovative minds in the industry.