PMG Expands AI Offerings with New Solutions and Leadership

Today, we announced that Suraj Gandhi has joined the Company as Global Head of Content & Studio. Gandhi will lead the continued development and scaling of end-to-end content creation capabilities across PMG’s global offices. He comes to PMG to continue growing the technological and creative capabilities of the Company’s Alli operating system, which is actively delivering idea-led, craft-focused storytelling, design, production, technology, and AI into a streamlined content engine.

As an organization, PMG is utilizing and investing in AI as a force multiplier, not a short-sighted cost-cutting mechanism. This includes growing headcount, with PMG tripling the number of college-aged data and technology hires as part of the GLP Program, bringing in seasoned industry veterans like Gandhi, and dozens of new AI roles set to be posted in 2026. 

“Our customers are ecstatic about how PMG is already unlocking value from AI and creative strategy,” said Jon Dupuis, Global President of PMG. “Working alongside media partners, the PMG team has gone beyond vaporware and vision statements, deploying advanced applications of AI for media creative at scale for multinational brands. Suraj’s leadership will be instrumental as we continue to innovate and set the pace for the industry in 2026 and beyond.” 

Prior to joining PMG, Gandhi spent more than seven years at IPG Mediabrands, most recently holding the role of EVP, Global Executive Director of Performance Content since 2022. Gandhi has been named an Adweek Media All-Star, with work recognized at Festival Of Media, Effies, and Cannes Lions, among others. 

“PMG is an industry trailblazer, and the opportunity to lead the next chapter of transformational change across the industry and for our customers is immensely exciting,” said Gandhi. “Alli is the first native OS built for modern enterprise marketing challenges, not a technology retrofitted over bloated production processes. On the creative front, this has given PMG a massive leg up on the latest generative AI tools and solutions, helping our creative experts be more resonant and solve problems with ideas-led storytelling fused with technology.”

PMG is already driving proven successes with its AI work. This includes currently operationalizing new-to-market solutions with AI-driven creative for major US retailers, travel companies, and global publications during the holiday season, through the integration of dynamic creative within Alli’s Creative Engine. Other recent projects include a brand-building Generative AI creative campaign for FXTM as part of its push into critical Middle Eastern markets, allowing the brand to deploy eye-catching, meaningful storytelling-based creative in time for the customer’s peak season.

“This campaign was over a year in the making, from the initial vision of moving beyond a one-size-fits-all approach to a truly regionalised, audience-first strategy, through media development, creative strategy, and production,” said Jess Whitworth, Client Strategy Director at PMG. “This required all hands on deck, and the pace was rapid, but the collaboration with our client was exceptional. The result is the most ambitious and culturally relevant campaign FXTM has ever run, showcasing innovation and teamwork at its very best.”

PMG’s longtime focus on technology investment, deep in-house creative expertise, and an ethos of engineering for impact, underscores how the Company is building the future of marketing operations.