PMG Makes Interactive Marketing Awards Shortlist & Named an Ad-to-Action Awards Finalist
The Interactive Marketing Awards announced shortlists last week for the 2019 awards program and PMG landed a spot on the list in two categories: Best Social Media Campaign and Best Use of Video. The collective effort between Beats by Dre and PMG in the Made Defiant campaign was recognized in both categories.
Standing out from the Made Defiant campaign, the Defiant Mixtape video was used to unite fans across the globe with one message. The film featured soccer superstars; Harry Kane, Neymar Jr., Mesut Ozil, and Benjamin Mendy. The film’s message challenged a new era of soccer stars to become today’s heroes aligned with the athletes defiantly wearing Beats headphones during the World Cup.
The campaign’s results were astounding with the Defiant Mixtape video garnering over 24.8 million views on YouTube and achieving over 1.8 million true engagements.
The Interactive Marketing Awards will announce the winners at a celebratory gala dinner in March in Florida.
Last week, the Local Search Association (LSA) announced finalists for the 2019 Ad-to-Action Awards and PMG was recognized as one of the thirteen finalists in this year’s competition. The Ad-to-Action Awards recognize the top products, campaigns and software driving online-to-offline, and local consumer actions.
PMG’s work for a longtime client, OpenTable, focused on one simple strategy — don’t sell what’s out of stock. PMG created a streamlined process for data compilation and processing that addressed key factors such as data latency. The effort not only increased reservations by double-digit percentage points at increasingly profitable rates but also transformed the brand’s communications and vendor sales opportunities.
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