The industry accolades continue to roll in for PMG’s groundbreaking campaign for Beats by Dre, Straight Outta Somewhere. Today, the Interactive Advertising Bureau (IAB) announced the campaign made it to the MIXX Awards shortlist in the Brand Awareness and Positioning and Social – Real-Time Engagement categories.
In the Brand Awareness and Positioning category, #StraightOutta is up against other notable campaigns such as REI’s holiday effort, #OptOutside. This is the second year in a row that PMG has made the shortlist in this category. In the Social – Real-Time Engagement category, PMG is in good company as other agencies in the running include DigitasLBi, Deutsch, and VML.
The full shortlist can be viewed here. Winners will be announced during Advertising Week in New York City on September 27.
To learn more about the campaign, watch the case study video here.