PMG Wins at Digiday Awards Europe

2 MINUTE READ | March 13, 2024

Abby Long

Abby manages PMG's editorial & thought leadership program. As a writer, editor, and marketing communications strategist with nearly a decade of experience, Abby's work in showcasing PMG’s unique expertise through POVs, research reports, and thought leadership regularly informs business strategy and media investments for some of the most iconic brands in the world. Named among the AAF Dallas 32 Under 32, her expertise in advertising, media strategy, and consumer trends has been featured in Ad Age, Business Insider, and Digiday.

PMG and Who Gives A Crap’s ‘Uncrap the World’ won Best Multi-Platform Campaign at the Digiday Awards Europe. Playfully representing a ‘call to arms for bums’ around the world, the campaign leveraged high-impact, attention-grabbing omnichannel media to connect the brand to new audiences with the message that small decisions, such as choosing an eco-friendly toilet paper, can make a big impact and contribute to a better world.

Through creator partnerships, host-read podcast spots, and compelling activations across the full digital and print ecosystem in the U.K. and Australia, inclusive of publishers, data-led OOH placements, and paid social amplification across platforms, our team helped Who Gives A Crap evolve through its first-ever global brand campaign and supported the brand’s retail expansion.

Finalists for this year’s Digiday Awards Europe were campaigns centered on tech innovations, brand partnerships, and collaborations that bolstered compelling narratives for new audiences.

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