PMG Acquires Momentum Commerce

Acquisition of marketplace intelligence leader strengthens PMG’s position as a modern marketing partner powering omnichannel growth.

Today, we’re announcing the acquisition of Momentum Commerce, a leading retail media company known for its marketplace intelligence and proprietary Velocity™ platform. The acquisition formalizes Momentum Commerce’s integration into PMG and marks the launch of PMG’s commerce capability, designed to help brands unlock revenue growth across retail and marketplace channels through connected strategy, technology, and execution.

With a 45-person team and deep expertise across Amazon, Walmart, Target, Instacart, and other retail platforms, Momentum Commerce adds significant depth to PMG’s retail and commerce offering. Its Velocity™ platform, which tracks over 37 million products and 880,000 brands, delivers AI-powered insights across pricing, advertising, and category performance. When combined with PMG’s Alli operating system, brands will benefit from a seamless system that translates real-time retail signals into media, creative, and performance outcomes.

“This acquisition accelerates our vision to help brands navigate the modern commerce landscape through a fully integrated approach,” said George Popstefanov, CEO and Founder of PMG. “Momentum Commerce has built something exceptional: world-class talent, proprietary tech, and a relentless focus on impact. Together, we will raise the standard for turning data-driven retail insights into real-world growth for brands.”

A top-three independent Amazon Advertising Partner, Momentum Commerce brings an established client portfolio, including Beats by Dre, Therabody, and Generac, and has a long track record of partnering with PMG. The two companies share strong cultural alignment and a common commitment to innovation, transparency, and driving growth through data and technology.

John T. Shea, Founder & CEO of Momentum Commerce, will continue in a leadership role at PMG, overseeing a newly formed Commerce Center of Excellence. “Commerce is no longer a silo,” said Shea. “Winning requires agility, intelligence, and integration across every lever, from pricing and inventory to media and content. By joining forces with PMG, we’re bringing the best of both organizations together to create a truly transformative solution.”

Momentum Commerce will be fully integrated into the PMG brand, with operational integration beginning this month, which will add heft to PMG’s footprint in the Northeast. The move further strengthens PMG’s already deep portfolio of retail customers, including Crate & Barrel, J.Crew, Kohler, Lilly Pulitzer, Petco, and Sephora.