1 MINUTE READ | April 13, 2017
The Drum Marketing Awards Nominates PMG for Two Honors
After sifting through hundreds of submissions from around the world, The Drum Marketing Awards announced its finalists for their 2017 competition, and PMG was nominated in two categories: Consumer Insight Strategy of the Year, and Sports Marketing Strategy of the Year.
In the former category, PMG was praised for leveraging an apparel retailer’s CRM data to help overcome customer churn and cross-sell to past purchasers. Precise segment targeting via Gmail Sponsored Promotions helped contribute 50% of the campaign’s overall revenue, with significant increases in ROI performance.
In the sports category, PMG was recognized again for the campaign it delivered for Beats by Dre during last year’s Euros tournament. PMG helped Beats stand out by reinforcing the message of music being key in getting to a “state of ready”; achieving relevancy to diehard football fans; and delivering against aggressive goals, all while not being an official tournament sponsor.
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Finalists were selected by a panel of esteemed judges, including the UK’s finest digital leaders. Winners will be announced in London on May 30th. The full list of finalists can be found here.
Posted by: David Gong
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