PMG Digital Made for Humans

Get Ready for CES 2023

3 MINUTE READ | December 29, 2022

Get Ready for CES 2023

Get Ready for CES 2023

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Abby Long

Abby is PMG’s senior managing editor, where she leads the company’s editorial program and manages the PMG Blog and Insights Hub. As a writer, editor, and marketing communications strategist with nearly a decade of experience, Abby's work in showcasing PMG’s unique expertise through POVs, research reports, and thought leadership regularly informs business strategy and media investments for some of the most iconic brands in the world. Named among the AAF Dallas 32 Under 32, her expertise in advertising, media strategy, and consumer trends has been featured in Ad Age, Business Insider, and Digiday.

CES 2023 is right around the corner, kicking off at the top of the new year in Las Vegas. More than 3,100 exhibitors will showcase the latest innovations in artificial intelligence, digital healthcare, sustainability, transportation, and more. The four-day event is already projected to be 50 percent bigger than CES 2022, with nearly 1,000 new exhibitors featured across 11 official venues and more than two million net square feet of exhibition space, helping CES solidify its title as the “Global Stage for Innovation.” 

It’s near-impossible to see everything that CES has to offer, so we’ve taken a closer look at the schedule and outlined themes we expect to make a splash in Las Vegas next week. 

  • Topics like generative AI and deep learning models will be the talk of CES 2023, particularly among advertising, digital, and media executives, as breakthroughs by tech startups like OpenAI continue to make headlines. 

  • New CES exhibition categories include marine mobility and an all-new space for web3 technologies, where leading companies across beauty, healthcare, and gaming will show how metaverse platforms are creating new opportunities for consumer engagement.

  • Similar to years past, CES sessions and virtual show floor tours will be livestreamed, enabling thousands more virtual attendees to tune in from around the world.

For the first time in CES history, an agriculture technology company will headline its opening keynote. John Deere Chairman and CEO John May will highlight the importance of innovation in agriculture, spotlighting how John Deere’s purpose-driven sustainability and technological advancements are addressing world hunger. 

OpenAI, among other tech startups, will show how recent breakthroughs in generative AI are transforming the digital landscape and reimagining how people interact with technology. Other themes will include advancements in space technology, digital health, EV battery innovations, mobility, web3 and metaverse storytelling, as well as sustainable technology. 

New CES exhibition spaces this year will focus on marine mobility advancements with electric and energy-efficient boats, as well as a new category for blockchain and metaverse technology. Web3 exhibitions will feature automotive, beauty, gaming, and healthcare brands that are paving the web3 future, with metaverse activations expected to take place on the ground in Las Vegas. Eureka Park in Tech West will be the ultimate marketplace of ideas, featuring 1,000 buzzy startup companies set to debut future-forward products and services across categories like food technology, robotics, sports tech, and home entertainment. 

More than 60 partner exhibits from the likes of Amazon Advertising, Google, NBCUniversal, Roku, Snap, and TikTok will be featured at the C Space in the ARIA Resort & Casino at Tech South. There, leaders from advertising, entertainment, and media will converge to discuss the latest in brand marketing, social and streaming platforms, and entertainment. The C Space will feature countless events and activations, including industry panels on popular topics like privacy-first advertising, the creator economy, streaming TV, and media sustainability. Sessions with executives from Amazon Games, Netflix, TikTok, Pinterest, Paramount, Samsung, and Universal Pictures are slated to discuss unique brand activations that are pushing the boundaries of cross-platform storytelling. 

The C Space conference programming will feature several tentpole events for advertisers and media leaders, including the Marketing: Reinvented speaker series by MediaLink, along with discussions led by the Female Quotient on diversity and inclusion in the advertising and media industries. The Variety Entertainment Summit will also return to CES with an all-day lineup of sessions exploring how new consumer trends and technology are reimagining the future of film, TV, digital media, and gaming. 

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Stay tuned for PMG’s “Trendspotter: Live at CES” reporting, and follow us on social media for the latest updates from Las Vegas. Throughout next week, we can expect new consumer product announcements and major news from the CES show floor to make headlines as tech innovators, policymakers and executives take the stage and discuss how the latest innovations and technological breakthroughs are creating a better, more accessible, and equitable future for us all.

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