PMG Digital Made for Humans

Amazon vs. Convenience Stores – ‘Instant Pickup’ Arrives

3 MINUTE READ | August 17, 2017

Amazon vs. Convenience Stores – ‘Instant Pickup’ Arrives

Author's headshot

John Stewart

John Stewart has written this article. More details coming soon.

amazon logo

In an effort to continue providing additional benefits to a Prime subscription, Amazon is now launching a service that allows you to easily pick up orders within 2 minutes of purchasing. Amazon is coining this service Instant Pickup, and it marks a strong next step for the brand moving further into the brick-and-mortar space.

Beginning this week, ‘Instant Pickup’ will be available at five campus locations in Atlanta, Columbus, Berkeley, College Park, & Los Angeles. Within the next two months, there are plans to expand ‘Instant Pickup’ to 22 more college campuses. Because there aren’t many pickup locations, only a limited number of customers will be able to take advantage of the service. However, these pickup points tend to be on campuses, making them ideal for students – allowing for a quick and convenient way to grab any purchases between classes.

In late 2016, Amazon launched a round of test stores, with new proprietary ‘Amazon Go’ technology powering the experience. The end result was the ability for customers to walk into a store and leave without having to interact with a checkout process of any kind. Using their phone (connected to their Amazon account), customers were automatically logged in and billed for any items they left with.

Additionally, in June Amazon moved to acquire Whole Foods for close to $14 billion, further cementing their move towards bringing the world of offline shopping into the scope of their offering. The biggest question facing the brand now is how best to combine these two worlds? Up to this point, no service has unlocked the key in combining online & offline purchasing (especially when it comes to the CPG space). With ‘Amazon Go’ & now ‘Amazon Instant,’ it feels like the brand is working to understand how each step in the offline purchasing process works best, in the hopes of packaging it all together into an entirely new way to think about shopping.

With Amazon Go and Amazon Instant, the brand is working to understand how each step in offline purchasing works, in hopes of packaging a new shopping experience. 

Stay in touch

Bringing news to you

Subscribe to our newsletter

By clicking and subscribing, you agree to our Terms of Service and Privacy Policy

For now, ‘Amazon Instant’ is another step in upgrading the product offering around the top e-commerce brand has available. Going forward, it will certainly be interesting to see how Amazon ultimately decides to combine every innovation into one cohesive online/offline hybrid, but until that point, most of us will have to be content with 2-day Prime shipping.

Related Content

thumbnail image

Company NewsPMG Culture

We’ve Acquired UK-Based RocketMill, Accelerating Our Growth into Europe

3 MINUTES READ | December 13, 2023

thumbnail image

Consumer TrendsSEO & Paid SearchSocial MediaProgrammatic AdvertisingStreaming & VideoPlatforms & Media

The News & Trends Impacting Retailers in the Lead-Up to Cyber Week

4 MINUTES READ | November 16, 2023

thumbnail image

Company NewsDigital MarketingProgrammatic Advertising

Mary O’Brien to Speak at Digiday Programmatic Marketing Summit

2 MINUTES READ | November 6, 2023

thumbnail image

SEO & Paid SearchPlatforms & MediaDigital Marketing

Retail Brands Won More SERP Real Estate, But Likely Fewer Clicks in Google's August Core Update

6 MINUTES READ | October 25, 2023

thumbnail image

Consumer TrendsSocial MediaAI & MarketingStreaming & VideoPlatforms & MediaDigital Marketing

Takeaways from Advertising Week New York 2023

4 MINUTES READ | October 20, 2023

thumbnail image

Consumer TrendsDigital Marketing

PMG’s 2023 Holiday Shopping Outlook

4 MINUTES READ | October 9, 2023

thumbnail image

Company NewsDigital Marketing

PMG Acquires Camelot Strategic Marketing & Media

3 MINUTES READ | October 3, 2023

thumbnail image

AlliAI & MarketingCompany NewsDigital Marketing

Ready to Transform Your Data into Insights? Just Ask Alli.

4 MINUTES READ | September 29, 2023

thumbnail image

Social MediaPlatforms & Media

TikTok Shop Launches in U.S.

3 MINUTES READ | September 15, 2023

thumbnail image

Programmatic AdvertisingDigital MarketingCompany News

PMG’s Courtney Ou to Speak at AdExchanger Programmatic I/O

2 MINUTES READ | September 14, 2023

thumbnail image

SEO & Paid SearchAI & MarketingB2B Marketing

The Top Takeaways for SEOs & Marketers from MozCon 2023

5 MINUTES READ | September 12, 2023

thumbnail image

Platforms & Media

Preparing for Apple’s iOS 17 & Link Tracking Protection

4 MINUTES READ | September 11, 2023