Mary O’Brien to Speak at Digiday Programmatic Marketing Summit
Abby Long is the Senior Managing Editor at PMG.
While programmatic advertising evolves for the cookieless future amid the rise of retail media, advanced measurement methodologies, and new channels and tactics, PMG Programmatic Media Director Mary O’Brien will join Digiday Media Editor Kayleigh Barber on stage at the 2023 Digiday Programmatic Marketing Summit to discuss contextual targeting and content discovery.
In a session titled “Unleashing the Power of Context,” Kayleigh and Mary will explore the strategies, tools, and techniques driving success today. They’ll discuss how advertisers are leveraging contextual signals to precisely connect with target audiences, enhance engagement, and boost campaign performance. Attendees can expect a deep dive into the power of contextual advertising, including practical insights, real-world examples, and the best practices Mary and her team are putting to use to deliver maximum impact and efficiency for brands at PMG.
Hosted in New Orleans, Louisiana, the Digiday Programmatic Marketing Summit will take place December 4-6, 2023, featuring panels and networking opportunities for programmatic marketers to discuss current challenges and the future of the industry.
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