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We’ve Acquired UK-Based RocketMill, Accelerating Our Growth into Europe

3 MINUTE READ | December 13, 2023

We’ve Acquired UK-Based RocketMill, Accelerating Our Growth into Europe

We’ve Acquired UK-Based RocketMill, Accelerating Our Growth into Europe

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George Popstefanov, CEO & Founder

George is the CEO and Founder of PMG. He regularly shares his insights on the industry with major outlets, including The Wall Street Journal, CNBC, Bloomberg Businessweek, AdAge, Adweek, Inc. Magazine, Digiday, Campaign and Direct Marketing News. He’s also spoken at major conferences such as the Google Executive Travel Summit, Luxury Interactive, MarkLogic World, SMX, SES, and Search Insider Summit.

George is a graduate of the Harvard Business School OPM program and earned his bachelor’s degree from TCU.

Marking our first-ever European acquisition, we’re announcing today that PMG has acquired UK-based RocketMill, a leading independent, full-service digital marketing agency. The combined strengths of PMG and RocketMill bring forth a people-first, customer-centric performance marketing company, creating massive opportunities to bring unparalleled global integrated marketing offerings to more brands. With technology underpinning the foundation of both organizations, we’re laser-focused on driving accountable business impact while moving at the pace of data, business, and culture. 

RocketMill is one of the UK’s fastest-growing independent full-service digital agencies that brings a wealth of knowledge and an integrated approach to marketing performance through media, creative, customer experience, data, and technology. Founded in 2009, their team has built a reputation as a best-in-class employer in the UK and was recently named The Drum’s 2023 Agency of the Year. RocketMill’s clients include Dropbox, Skybet, Bare Minerals, BNY Mellon, Kimberly-Clark, The Telegraph, and more. 

Nearly 200 incredibly talented employees will join our team from across the company’s two offices (London and Brighton) and remote workforce, growing our current presence in the UK and helping us expand across the remainder of EMEA and APAC. Their shared dedication to bold, innovative thinking and a people-first culture perfectly aligns with our values, and I’m excited to see how we can grow strong together in the future. The company integration begins immediately, and client needs will drive the timing of that work across teams and capabilities. 

With today’s news, we’re continuing to build in ways that fulfill the promises made to our customers from day one, predicated on the belief that all marketing must drive performance. In leveraging the strengths of both organizations, technology is fundamental to our combined service offering, with this acquisition enhancing PMG's ability to deliver even greater sophistication, innovation, and scale for brands around the world. RoceketMill marks our second acquisition in PMG’s 13-year history—and first in Europe—following the acquisition in October of Dallas-based Camelot Strategic Marketing & Media, one of the largest independent agency buyers of video, OTT, and CTV. 

The acquisition of RocketMill brings us to approximately 900 PMGers worldwide, and we couldn’t be more excited about how our teams will come together to expand our offering on a global scale. Our similarities across people, offering, and ambition made RocketMill an obvious choice for accelerating our expansion across Europe. We believe this move positions us to tackle the challenges and opportunities that customers face globally and reinforces our philosophy of always changing for the better. 

I’m thrilled to welcome the RocketMill team to the PMG family and look forward to how this partnership will expand our global presence and support our continued growth and long-term success.

View the official announcement here and coverage of the acquisition on Campaign.

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