This website uses cookies to ensure you get the best possible experience. See our Cookies Policy.

PMG Digital Made for Humans

COVID-19 Crisis: Authenticity Is Key

1 MINUTE READ | March 23, 2020

COVID-19 Crisis: Authenticity Is Key

Companies across the world are trying to figure out how to survive in the midst of the novel coronavirus pandemic. According to PMG’s Parks Blackwell, smaller companies can be more nimble with operations and creative with their positioning, resulting in a better chance of surviving the situation. That was among the thoughts she shared with Glossy in an article that chronicles what a Los Angeles-based fashion brand is doing to support its employees and stay afloat.

The key for brands, according to Blackwell, is evolving their message to focus on ways to help, and doing so in an authentic way. “For years, we’ve all talked about authenticity; now more than ever, brands who find an authentic way to engage and provide relief to their customers will be able to leverage that goodwill in the long run.”

Insights meet inbox

Sign up for weekly articles & resources.

She added, “It is all about goodwill right now, and people will remember the brands that showed up, and the ones that didn’t.” Check out the article to read more about the brand and how it’s been reacting in real-time to changes wrought by the crisis.

Posted by David Gong

Related Content

thumbnail image

Get Informed

PMG Leads Ad Age Best Places to Work for the Seventh Year

2 MINUTES READ | January 24, 2022

thumbnail image

Get Inspired

Is ‘In Culture’ Actually Out of Touch?

1 MINUTE READ | January 19, 2022

Get Informed

How to Make Employees Feel Valued and Supported

1 MINUTE READ | January 12, 2022

Get Informed

Kohler Co. Names PMG as Agency of Record

2 MINUTES READ | December 8, 2021

Get Informed

PMG Earns Spot on Chief Marketer’s Top Marketing Agencies List

1 MINUTE READ | December 2, 2021

thumbnail image

Get Informed

Thanksgiving Holiday Travel to Near Pre-Pandemic Highs

2 MINUTES READ | November 23, 2021