This website uses cookies to ensure you get the best possible experience. See our Cookies Policy.

PMG Digital Made for Humans

Considerations for Audio Investments During COVID-19

1 MINUTE READ | April 2, 2020

Considerations for Audio Investments During COVID-19

While consumers are settling into their new routines of life at home, consumption habits are shifting dramatically across digital mediums. So much so that Nielsen is estimating Americans are spending just shy of twelve hours each day with media platforms.

At a glance, here is how brands should be reassessing their audio strategies:

In PMG’s latest POV, we examine the latest digital media consumption trends and how brands can restructure their audio investments to reach consumers. Download your copy today.

Insights meet inbox

Sign up for weekly articles & resources.

This POV was written by members of PMG’s brand media and programmatic teams, including Natalee Geldert, Kia Igel, Mallory Bransom, Katie Anderson, Marie Bailey, and Gabby Lanza.

Posted by Natalee Geldert

Related Content

thumbnail image

Get Insights

Battle of the AVODs: Disney, Netflix Tap Ad Partners

3 MINUTES READ | July 14, 2022

thumbnail image

Get Insights

Takeaways from the 2022 Cannes Lions

3 MINUTES READ | June 29, 2022

Get Insights

Preparing for Amazon Prime Day

4 MINUTES READ | June 28, 2022