This website uses cookies to ensure you get the best possible experience. See our Cookies Policy.

PMG Digital Made for Humans

Consistency Is Key: Learning From Amazon

2 MINUTE READ | July 18, 2017

Consistency Is Key: Learning From Amazon

amazon logo

Amazon is changing the way users buy and receive items. Amazon has been in the headlines recently with the acquisition of Whole Foods, continuing their efforts for product expansion.

Convenience is becoming exponentially more important for users and Amazon is a leader in not only saving time for users but also getting them the items they need in an efficient manner. To illustrate this point even further, they recently opened their first brick and mortar store providing convenience for users located near the store. The store allows for day of deliveries and same day pick up.

Amazon is a leader in not only saving time for users but also getting them the items they need in an efficient manner. 

No matter the service Amazon is providing, they excel in the art of consistency. Throughout the Amazon brand, from the packaging to the mobile app purchase path, we see a uniform and consistent message/experience – a truly powerful tool in a brand’s arsenal.

Statistics from a Signal brand infatuation study, show that the most important factor for customers favoring one brand to another is “Consistent experiences no matter where/how I interact with them.”

While other advertisers are pulling spend, Amazon continues to spend, keeping their presence consistent in the digital space. This consistency is something that markets can take a queue from Amazon specifically. Learning to market with one singular voice and work to develop a mainstay presence in the digital life of a customer.

Knowing that one of the most valuable assets to a marketer is singular consistency, we can begin to hone campaigns to make certain we engage our audience correctly.

  • Strong creative identity (assets/copy)

  • Cross audience consistency

  • Sensitive frequency capping

  • Strong brand safety/guidelines

Stay in touch

Bringing news to you

Subscribe to our newsletter

With consistency as the overarching goal for our campaign management, even as programs scale, the health of overall brand sentiment will remain strong. This is a lesson Amazon has been teaching us since its inception and continues to be an industry leader for.


Posted by: John Stewart

Related Content

thumbnail image

Tech & Industry News

Top Takeaways for Advertisers from Google Marketing Live 2023

6 MINUTES READ | May 25, 2023

thumbnail image

Tech & Industry News

The Biggest Takeaways from the 2023 Upfronts

4 MINUTES READ | May 18, 2023

thumbnail image

Tech & Industry News

4 Takeaways from Google I/O 2023

4 MINUTES READ | May 12, 2023

thumbnail image

Tech & Industry News

Takeaways from the 2023 IAB NewFronts

4 MINUTES READ | May 5, 2023

thumbnail image

Company News

PMG Introduces OpenAI Integration with Alli

3 MINUTES READ | April 25, 2023

thumbnail image

Tech & Industry News

Introducing Max, the Newest Streaming Service from Warner Bros. Discovery

4 MINUTES READ | April 14, 2023

thumbnail image

Tech & Industry News

Generative AI is Coming to Google Search

3 MINUTES READ | April 7, 2023

thumbnail image

Tech & Industry News

The Takeaway: TikTok’s CEO Testifies in Congress

4 MINUTES READ | March 23, 2023

thumbnail image

Tech & Industry News

OpenAI’s GPT-4 is Here, Alongside More Breakthrough Gen AI Advancements

3 MINUTES READ | March 17, 2023

thumbnail image

Tech & Industry News

The State of Retail in Q1 2023: Key Trends & Takeaways

3 MINUTES READ | March 15, 2023

thumbnail image

Tech & Industry News

Congress Weighs TikTok Ban

3 MINUTES READ | March 3, 2023

ALL POSTS