1 MINUTE READ | June 17, 2020
Digital Audio Presents Unique Opportunity for Brands
Even with more cities, states, and regions opening up from shelter-in-place orders, the likely reality for the next several months (and probably at least through the end of 2020) is that consumers have settled into a life of more time at home. That has also caused a shift in consumers’ listening behaviors, which has created a ripe opportunity for brands to use digital audio to engage with consumers, according to PMG’s Natalee Geldert, in her article on MarTech Today.
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Read the entire article to learn about how listeners’ genre choices reflect their attitudes and considerations for brands as they look at embracing audio.
Posted by David Gong
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