This website uses cookies to ensure you get the best possible experience. See our Cookies Policy.

PMG Digital Made for Humans

Finding the Glass Half Full Perspective During the Covid-19 Crisis

1 MINUTE READ | April 1, 2020

Finding the Glass Half Full Perspective During the Covid-19 Crisis

Though not a new term, AdExchanger’s Allison Schiff used “The Great Uncertainty” to aptly describe our current health and economic crisis in her article, which summarizes how ad industry experts are looking for bright spots in what is otherwise a gloomy economic environment. The article presents both optimistic perspectives, as well as those that are more dour.

PMG’s Nick Drabicky offered his take on how even brands in industries that are less active these days can take the opportunity to focus on “cause-based marketing or community outreach.” He also added, “It’s about brands persevering with their customers in a human-to-human capacity rather than bottom-line metrics or driving conversions.”

Stay in touch

Bringing news to you

Subscribe to our newsletter

The article also included insights from Boston University professor Garrett Johnson, who noted that “there’s an opportunity now for some companies to steal market share away from competitors, and advertising can help there.” To read more the full set of interesting takes from agency executives to academics, check out the article here.


Posted by: David Gong

Related Content

thumbnail image

Tech & Industry News

Top Takeaways for Advertisers from Google Marketing Live 2023

6 MINUTES READ | May 25, 2023

thumbnail image

Tech & Industry News

The Biggest Takeaways from the 2023 Upfronts

4 MINUTES READ | May 18, 2023

thumbnail image

Tech & Industry News

4 Takeaways from Google I/O 2023

4 MINUTES READ | May 12, 2023

thumbnail image

Tech & Industry News

Takeaways from the 2023 IAB NewFronts

4 MINUTES READ | May 5, 2023

thumbnail image

Company News

PMG Introduces OpenAI Integration with Alli

3 MINUTES READ | April 25, 2023

thumbnail image

Tech & Industry News

Introducing Max, the Newest Streaming Service from Warner Bros. Discovery

4 MINUTES READ | April 14, 2023

thumbnail image

Tech & Industry News

Generative AI is Coming to Google Search

3 MINUTES READ | April 7, 2023

thumbnail image

Tech & Industry News

The Takeaway: TikTok’s CEO Testifies in Congress

4 MINUTES READ | March 23, 2023

thumbnail image

Tech & Industry News

OpenAI’s GPT-4 is Here, Alongside More Breakthrough Gen AI Advancements

3 MINUTES READ | March 17, 2023

thumbnail image

Tech & Industry News

The State of Retail in Q1 2023: Key Trends & Takeaways

3 MINUTES READ | March 15, 2023

thumbnail image

Tech & Industry News

Congress Weighs TikTok Ban

3 MINUTES READ | March 3, 2023

ALL POSTS