Though not a new term, AdExchanger’s Allison Schiff used “The Great Uncertainty” to aptly describe our current health and economic crisis in her article, which summarizes how ad industry experts are looking for bright spots in what is otherwise a gloomy economic environment. The article presents both optimistic perspectives, as well as those that are more dour.
PMG’s Nick Drabicky offered his take on how even brands in industries that are less active these days can take the opportunity to focus on “cause-based marketing or community outreach.” He also added, “It’s about brands persevering with their customers in a human-to-human capacity rather than bottom-line metrics or driving conversions.”
The article also included insights from Boston University professor Garrett Johnson, who noted that “there’s an opportunity now for some companies to steal market share away from competitors, and advertising can help there.” To read more the full set of interesting takes from agency executives to academics, check out the article here.