ICYMI: Google’s Limitations of the DoubleClick ID

Justin Scarborough, PMG’s programmatic media director, recently spoke with AdExchanger about Google’s decision to limit the portability of the DoubleClick ID. The change was made in the name of consumer privacy, “but this change will make it much harder for companies who have built products off of Google’s data graph to provide value outside of Google’s walls,” said Justin. For more of Justin’s insights check out the full article here.